I agree with those who saw this happening when they stopped selling hardware and rigging. Yes, I bought sailing clothes from them, but usually after going to their site for some blocks, cleats, line or rigging. They had also were informative about which lines to use where, recommendations, and I ordered my halyards and spin sheets there. All that disappeared so they could focus on selling clothes.
My recollection is that Lands End started as a real chandlery and got out to become Sears' clothing line.
Hard to blame the temp shutdown of in-person retail clothing shopping for what was for most of the national market a mail-order business.