• Announcements

    • Zapata

      Abbreviated rules   07/28/2017

      Underdawg did an excellent job of explaining the rules.  Here's the simplified version: Don't insinuate Pedo.  Warning and or timeout for a first offense.  PermaFlick for any subsequent offenses Don't out members.  See above for penalties.  Caveat:  if you have ever used your own real name or personal information here on the forums since, like, ever - it doesn't count and you are fair game. If you see spam posts, report it to the mods.  We do not hang out in every thread 24/7 If you see any of the above, report it to the mods by hitting the Report button in the offending post.   We do not take action for foul language, off-subject content, or abusive behavior unless it escalates to persistent stalking.  There may be times that we might warn someone or flick someone for something particularly egregious.  There is no standard, we will know it when we see it.  If you continually report things that do not fall into rules #1 or 2 above, you may very well get a timeout yourself for annoying the Mods with repeated whining.  Use your best judgement. Warnings, timeouts, suspensions and flicks are arbitrary and capricious.  Deal with it.  Welcome to anarchy.   If you are a newbie, there are unwritten rules to adhere to.  They will be explained to you soon enough.  
Sign in to follow this  
hoppy

Racer sponsorship

Recommended Posts

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

Share this post


Link to post
Share on other sites
11 minutes ago, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

No...a friend has a sponsor.  Club level racer cruiser.  

Its not big money, it helps  cover regatta costs.  In return he has a big logo on the boat and cooperates with media events. Remember, moving your  boat to all the big summer events is a big cost 

he makes no money..his crew make no money , no new saIls.

obviously some sponsor deals are different 

Share this post


Link to post
Share on other sites
15 minutes ago, hoppy said:

does the sponsor actually get value?

I guess...you must ask the sponsor that .

also, in some countries with high tax these advertisement  expenses could be uselful.

one problem for the owner of the boat with a sponsor is that they must participate in certain events...its possible that they dont wish to go to these.  My friend with the racer cruiser gets clobbered when racing in high profile events...he prefers second level regattas were he can actually win a race.

Share this post


Link to post
Share on other sites

Also remember that  advertising , local advertising , was local newspaper, magazines .radio..

these are all gone with the internet  

somehow a local company needs to get seen 

Share this post


Link to post
Share on other sites

It helps get a name out to others, that wouldn't otherwise know anything about that company.  Its valuable.    At least to me   And I'm sure to others aswell.

 

 

 

Share this post


Link to post
Share on other sites

Also facilitates corruption.  

I give you 100 k sponsor cash...we celebrate with a cold beer...then we slip into the backroom and you  give you back 50k.

also good for money laudering 

Share this post


Link to post
Share on other sites
5 hours ago, hoppy said:

does the sponsor actually get value?

It sure does

It lets everyone know that the sponsor has respect for the idiot assclown that owns the boat. 

Share this post


Link to post
Share on other sites

Typically sponsorship deals here for an amateur boat are a few thousands €. In term of marketing that doesn't go very far so if you balance buying an ad in the newspaper vs being mentioned in said newspaper + your flag being flown in various locations, it can make sense.

Share this post


Link to post
Share on other sites
11 minutes ago, Panoramix said:

Typically sponsorship deals here for an amateur boat are a few thousands €. In term of marketing that doesn't go very far so if you balance buying an ad in the newspaper vs being mentioned in said newspaper + your flag being flown in various locations, it can make sense.

Yup...about the same here...small money

the good thing is that young sailors learn how to gain small money sponsorship, how to behave as a sponsored,   Commercial , sailor..

It then becomes easier in future to  move up into the big money game 

sponsorship..money in sailing , is both good and bad.

 

Share this post


Link to post
Share on other sites

There is also the model where the owner of the boat advertises his/her business on the boat, washes the money through the business. 

  • Like 1

Share this post


Link to post
Share on other sites

Perhaps what I'm getting at, who sees the advertising on the boat, besides the skipper and crew of the other boats? At the recent festival of sails regatta, the boats that the photographers focused on were the big money IRC teams.

I can see that sponsorship could be a good marketing move when the people you want to advertise to happen to be the type of people who own the racers in he fleet. 

 

 

Share this post


Link to post
Share on other sites

sponsor obviously gets some value , else the regatta organisers wouldn't be so pedantic about it at times .

Share this post


Link to post
Share on other sites

I hate to say it but sponsorship of anything but a LH contender is a complete waste of money in terms of 'exposure'. There may be some merit if the product or service is in the sailing industry but the sponsor would get better value by sponsoring the event rather than a competitor.  Notice that sailmakers don't sponser compeditors ( or very rarely) The exception of course is Wild Oats but in that case they sponsor owns the boat. The Screen time and column inches that boat generates here in Oz over the Xmas- new year period would be worth millions if it was bought media. I doubt it sells much wine but channel 7 get their logo on the other channels news footage which is pretty clever. Even when it retires from the race it is still the lead story on the news every night. But to think your mid fleet shitbox doing a few regattas and club races is going to get the sponsor's cash register ringing is beyond funny. Marketing is about product association and building brand 'top of mind'. (Think Rolex and Audi) Sailing has a very narrow appeal - high end watches and luxury cars fit the demographic of some owners but how many of us have bought one of their products simply because they 'support' yachting?  How many of you drink Mount Gay because they give you a red cap? ( personally I do like to support company's that sponser my sport but it doesn't help when it tastes like cats piss) 

I a previous life I owned an advertising agency. We had a major brewers account for many years and I saw innumerable sailing based sponsorships come across my desk and apart from an 18 foot championships I rejected every one. At that regatta we locked up exclusive beer sales rights but the cunts still brought in the competitors product to the club and drank it.

Your only hope is finding a CEO who likes yachting, but putting their logo on your sails and hull isn't enough. You need to put yourself in the sponser position and ask what can I do for the sponser rather than asking what can the sponser do for me? You need to add value like making your boat available for coparate events for the sponser and maybe a package of twilight races aligned to a staff incentive or something similer. But remember if you do jag a sponser you are representing them and that means personal behaviour and presentation on and off the water must be of the highest order and the yacht must be presented well at all regattas ( boat cleaned and sorted, booms covers on and flags flying ect.  

If you are writing a proposal, forget about the exposure crap - no marketing manager is going to think someone is going to buy their product just because it is seen briefly on a mainsail at the start, lining up with 20 other mainsails with logos on them.

Most of the wankers I here talking about getting sponsorship do it because they want to pretend they are Pro's. the same sort of wankers normaly claim they have a 'strategist' in their crew and talk about their 'program'. Bottom line is if you can't afford to pay to campaign your boat then pick another sport. Still lots of shithouse campaigns manage to con a mate with a marketing budget into painting their logo on the mainsail they bought for the boat. They would be better of spending that money giving out red caps with their logo on it.

  • Like 2

Share this post


Link to post
Share on other sites
1 hour ago, Mr Moab said:

There is also the model where the owner of the boat advertises his/her business on the boat, washes the money through the business. 

Yep that's how I do it.

  • Like 2

Share this post


Link to post
Share on other sites
49 minutes ago, hoppy said:

 

I can see that sponsorship could be a good marketing move when the people you want to advertise to happen to be the type of people who own the racers in he fleet. 

We did have a local massage parlour as a club sponsor once. They  gave product as prizes. That had a happy ending.

  • Like 2

Share this post


Link to post
Share on other sites
2 hours ago, slug zitski said:

Yup...about the same here...small money

the good thing is that young sailors learn how to gain small money sponsorship, how to behave as a sponsored,   Commercial , sailor..

It then becomes easier in future to  move up into the big money game 

sponsorship..money in sailing , is both good and bad.

 

There is a Japanese condom manufacturer trying to crack the sailing market. Problem is that the only come in small sizes. You should get a proposal to them. You would be a good 'fit'.

Share this post


Link to post
Share on other sites

There is the money (or value) the sponsorship vehicle wants for their own purposes; then there is the money and effort you have to expend in order to get what ever value you want out of the sponsorship. You have the story you want to tell; they have something they need help with. It takes more effort to derive the value than it does to offer value for what ever the vehicle wants.

It seems that very very very few seem to be willing to actually find out what story the sponsor wants to tell let alone be willing to tell that story on behalf of the sponsor. You just have to do it your self.

  • Like 1

Share this post


Link to post
Share on other sites

You get a sponsor remember to get all the other stuff.

Workers Compensation for the crew, different boat insurance as you are no longer a pleasure boat.

Share this post


Link to post
Share on other sites
11 minutes ago, lydia said:

You get a sponsor remember to get all the other stuff.

Workers Compensation for the crew, different boat insurance as you are no longer a pleasure boat.

I am taking 7 sponsors on the Gladstone race. Not getting their names on the sails though.  

  • Like 1

Share this post


Link to post
Share on other sites

Mainly for the ATO. Boat owner usually owns the company doing the sponsoring, or hits up his suppliers to put money in. It is a way to spend boat dollars without paying personal income tax on the way through. 

Porsche cup / challenge actually give you all the info on how to make sponsorship work for your team, including tax structure advice. 

Share this post


Link to post
Share on other sites
9 hours ago, LB 15 said:

I am taking 7 sponsors on the Gladstone race. Not getting their names on the sails though.  

I'm sure they'll leave you a reminder some other way.

  • Like 1

Share this post


Link to post
Share on other sites
18 hours ago, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

It's not all about advertising, driving VIP's around is a great marketing tool for some sponsors. 

Share this post


Link to post
Share on other sites

The advertising is not all  on the race course...its at  the dock, events thrown  by the sponsor  and general media exposure.

you dont need to win a race...only stay out of trouble 

Share this post


Link to post
Share on other sites

Molson Beer sponsored a national regatta in the 90’s. More beer than we could drink. Still drink it even though I had more than my fill that week. Don’t  think they got anything out of it except an empty beer truck to drive back to the distributor’s warehouse 

Thanks Molson! I’ll never forget!!

Share this post


Link to post
Share on other sites
1 hour ago, Sail4beer said:

Molson Beer sponsored a national regatta in the 90’s. More beer than we could drink. Still drink it even though I had more than my fill that week. Don’t  think they got anything out of it except an empty beer truck to drive back to the distributor’s warehouse 

Thanks Molson! I’ll never forget!!

But your still talking about them

Share this post


Link to post
Share on other sites

Had a guy sponsor his own boat  

Rolling Rock Beer can logo on the topsides and and cold Rolling Rock Beer in the cooler at all times

and porn tacked up on the hotel room walls... great guy!

 

 

Share this post


Link to post
Share on other sites
21 hours ago, slug zitski said:

the good thing is that young sailors learn how to gain small money sponsorship; how to behave as a sponsored, commercial , sailor.

It then becomes easier in future to move up into the big money game.

I'm far from convinced that any of that is good. Corinthian sailors over 'pros', any road.

Share this post


Link to post
Share on other sites
19 hours ago, LB 15 said:

How many of you drink Mount Gay because they give you a red cap? ( personally I do like to support company's that sponsor my sport but it doesn't help when it tastes like cats piss).

I'll never again drink Mount Gay, after they pulled out of the 2017 LO300 sponsorship at the last minute and refused to distribute the caps they had pledged. And yes, the rum is bland and mediocre.

Share this post


Link to post
Share on other sites

But...gran prix racing, particularly ocean racing ,  can only be done by young, fit ambitious sailors.

old rich guys cant do it

do you have a better way for the young sailors to sail ?

  • Downvote 1

Share this post


Link to post
Share on other sites
19 hours ago, LB 15 said:

Most of the wankers I hear talking about getting sponsorship do it because they want to pretend they are Pro's. the same sort of wankers normaly claim they have a 'strategist' in their crew and talk about their 'program'.

You don't need to go through all the work of finding actual sponsors to pose as a professional. Remember "Abilyn Racing", with all the silly references to "partners"?

Share this post


Link to post
Share on other sites
15 minutes ago, Svanen said:

I'll never again drink Mount Gay, after they pulled out of the 2017 LO300 sponsorship at the last minute and refused to distribute the caps they had pledged. And yes, the rum is bland and mediocre.

That was probably a local Mt Gay distributor.., not the corporation.

Bacardi sponsors quite a few regattas in Bermuda - often there is a cocktail party at their building in Hamilton, and they do a pretty good job of it. you might be surprised at the range of brands Bacardi owns, and usually you get to try a few of them at the party. Goslings is usually a Newport-Bermuda sponsor.., so on the whole, rum companies are pretty good sponsors of sailing. I would think that by now, they have some idea of whether they get value for money. 

In the NE USA, I see a lot of high end car companies sponsoring regattas - some times, Like at American YC where you can see Maserati's and Aston Martin's, I think it's just the local dealer. But at NYYC I have seen Porsche a few times, and there I'm pretty sure it's Porsche North America - they let you drive the cars. At one NYYC regatta (maybe Resolute Cup) there was a party put on by the Italian Trade Commission - great food, wine, and so on.., it was one of my favorite sponsored parties. Resolute cup is kind of a smallish regatta, and the event wasn't well advertised, so the turn out was low. I'm pretty sure they felt that they didn't get their money's worth. Too bad.., if the did it for NYYC Annual, they would get a huge turnout.

 

 

Share this post


Link to post
Share on other sites
2 hours ago, us7070 said:

On the whole, rum companies are pretty good sponsors of sailing

Antigua Sailing Week is sponsored by English Harbour. Their baseball caps are yellow: actually better-looking than the more common MGR red ones.

D73064NV-English-Harbour-5yo-Rum-70cl.jp

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this