hoppy

Racer sponsorship

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In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

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11 minutes ago, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

No...a friend has a sponsor.  Club level racer cruiser.  

Its not big money, it helps  cover regatta costs.  In return he has a big logo on the boat and cooperates with media events. Remember, moving your  boat to all the big summer events is a big cost 

he makes no money..his crew make no money , no new saIls.

obviously some sponsor deals are different 

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15 minutes ago, hoppy said:

does the sponsor actually get value?

I guess...you must ask the sponsor that .

also, in some countries with high tax these advertisement  expenses could be uselful.

one problem for the owner of the boat with a sponsor is that they must participate in certain events...its possible that they dont wish to go to these.  My friend with the racer cruiser gets clobbered when racing in high profile events...he prefers second level regattas were he can actually win a race.

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Also remember that  advertising , local advertising , was local newspaper, magazines .radio..

these are all gone with the internet  

somehow a local company needs to get seen 

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It helps get a name out to others, that wouldn't otherwise know anything about that company.  Its valuable.    At least to me   And I'm sure to others aswell.

 

 

 

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Also facilitates corruption.  

I give you 100 k sponsor cash...we celebrate with a cold beer...then we slip into the backroom and you  give you back 50k.

also good for money laudering 

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5 hours ago, hoppy said:

does the sponsor actually get value?

It sure does

It lets everyone know that the sponsor has respect for the idiot assclown that owns the boat. 

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Typically sponsorship deals here for an amateur boat are a few thousands €. In term of marketing that doesn't go very far so if you balance buying an ad in the newspaper vs being mentioned in said newspaper + your flag being flown in various locations, it can make sense.

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11 minutes ago, Panoramix said:

Typically sponsorship deals here for an amateur boat are a few thousands €. In term of marketing that doesn't go very far so if you balance buying an ad in the newspaper vs being mentioned in said newspaper + your flag being flown in various locations, it can make sense.

Yup...about the same here...small money

the good thing is that young sailors learn how to gain small money sponsorship, how to behave as a sponsored,   Commercial , sailor..

It then becomes easier in future to  move up into the big money game 

sponsorship..money in sailing , is both good and bad.

 

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There is also the model where the owner of the boat advertises his/her business on the boat, washes the money through the business. 

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Perhaps what I'm getting at, who sees the advertising on the boat, besides the skipper and crew of the other boats? At the recent festival of sails regatta, the boats that the photographers focused on were the big money IRC teams.

I can see that sponsorship could be a good marketing move when the people you want to advertise to happen to be the type of people who own the racers in he fleet. 

 

 

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sponsor obviously gets some value , else the regatta organisers wouldn't be so pedantic about it at times .

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I hate to say it but sponsorship of anything but a LH contender is a complete waste of money in terms of 'exposure'. There may be some merit if the product or service is in the sailing industry but the sponsor would get better value by sponsoring the event rather than a competitor.  Notice that sailmakers don't sponser compeditors ( or very rarely) The exception of course is Wild Oats but in that case they sponsor owns the boat. The Screen time and column inches that boat generates here in Oz over the Xmas- new year period would be worth millions if it was bought media. I doubt it sells much wine but channel 7 get their logo on the other channels news footage which is pretty clever. Even when it retires from the race it is still the lead story on the news every night. But to think your mid fleet shitbox doing a few regattas and club races is going to get the sponsor's cash register ringing is beyond funny. Marketing is about product association and building brand 'top of mind'. (Think Rolex and Audi) Sailing has a very narrow appeal - high end watches and luxury cars fit the demographic of some owners but how many of us have bought one of their products simply because they 'support' yachting?  How many of you drink Mount Gay because they give you a red cap? ( personally I do like to support company's that sponser my sport but it doesn't help when it tastes like cats piss) 

I a previous life I owned an advertising agency. We had a major brewers account for many years and I saw innumerable sailing based sponsorships come across my desk and apart from an 18 foot championships I rejected every one. At that regatta we locked up exclusive beer sales rights but the cunts still brought in the competitors product to the club and drank it.

Your only hope is finding a CEO who likes yachting, but putting their logo on your sails and hull isn't enough. You need to put yourself in the sponser position and ask what can I do for the sponser rather than asking what can the sponser do for me? You need to add value like making your boat available for coparate events for the sponser and maybe a package of twilight races aligned to a staff incentive or something similer. But remember if you do jag a sponser you are representing them and that means personal behaviour and presentation on and off the water must be of the highest order and the yacht must be presented well at all regattas ( boat cleaned and sorted, booms covers on and flags flying ect.  

If you are writing a proposal, forget about the exposure crap - no marketing manager is going to think someone is going to buy their product just because it is seen briefly on a mainsail at the start, lining up with 20 other mainsails with logos on them.

Most of the wankers I here talking about getting sponsorship do it because they want to pretend they are Pro's. the same sort of wankers normaly claim they have a 'strategist' in their crew and talk about their 'program'. Bottom line is if you can't afford to pay to campaign your boat then pick another sport. Still lots of shithouse campaigns manage to con a mate with a marketing budget into painting their logo on the mainsail they bought for the boat. They would be better of spending that money giving out red caps with their logo on it.

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1 hour ago, Mr Moab said:

There is also the model where the owner of the boat advertises his/her business on the boat, washes the money through the business. 

Yep that's how I do it.

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49 minutes ago, hoppy said:

 

I can see that sponsorship could be a good marketing move when the people you want to advertise to happen to be the type of people who own the racers in he fleet. 

We did have a local massage parlour as a club sponsor once. They  gave product as prizes. That had a happy ending.

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2 hours ago, slug zitski said:

Yup...about the same here...small money

the good thing is that young sailors learn how to gain small money sponsorship, how to behave as a sponsored,   Commercial , sailor..

It then becomes easier in future to  move up into the big money game 

sponsorship..money in sailing , is both good and bad.

 

There is a Japanese condom manufacturer trying to crack the sailing market. Problem is that the only come in small sizes. You should get a proposal to them. You would be a good 'fit'.

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There is the money (or value) the sponsorship vehicle wants for their own purposes; then there is the money and effort you have to expend in order to get what ever value you want out of the sponsorship. You have the story you want to tell; they have something they need help with. It takes more effort to derive the value than it does to offer value for what ever the vehicle wants.

It seems that very very very few seem to be willing to actually find out what story the sponsor wants to tell let alone be willing to tell that story on behalf of the sponsor. You just have to do it your self.

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You get a sponsor remember to get all the other stuff.

Workers Compensation for the crew, different boat insurance as you are no longer a pleasure boat.

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11 minutes ago, lydia said:

You get a sponsor remember to get all the other stuff.

Workers Compensation for the crew, different boat insurance as you are no longer a pleasure boat.

I am taking 7 sponsors on the Gladstone race. Not getting their names on the sails though.  

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Mainly for the ATO. Boat owner usually owns the company doing the sponsoring, or hits up his suppliers to put money in. It is a way to spend boat dollars without paying personal income tax on the way through. 

Porsche cup / challenge actually give you all the info on how to make sponsorship work for your team, including tax structure advice. 

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9 hours ago, LB 15 said:

I am taking 7 sponsors on the Gladstone race. Not getting their names on the sails though.  

I'm sure they'll leave you a reminder some other way.

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18 hours ago, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

It's not all about advertising, driving VIP's around is a great marketing tool for some sponsors. 

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The advertising is not all  on the race course...its at  the dock, events thrown  by the sponsor  and general media exposure.

you dont need to win a race...only stay out of trouble 

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Molson Beer sponsored a national regatta in the 90’s. More beer than we could drink. Still drink it even though I had more than my fill that week. Don’t  think they got anything out of it except an empty beer truck to drive back to the distributor’s warehouse 

Thanks Molson! I’ll never forget!!

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1 hour ago, Sail4beer said:

Molson Beer sponsored a national regatta in the 90’s. More beer than we could drink. Still drink it even though I had more than my fill that week. Don’t  think they got anything out of it except an empty beer truck to drive back to the distributor’s warehouse 

Thanks Molson! I’ll never forget!!

But your still talking about them

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Had a guy sponsor his own boat  

Rolling Rock Beer can logo on the topsides and and cold Rolling Rock Beer in the cooler at all times

and porn tacked up on the hotel room walls... great guy!

 

 

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21 hours ago, slug zitski said:

the good thing is that young sailors learn how to gain small money sponsorship; how to behave as a sponsored, commercial , sailor.

It then becomes easier in future to move up into the big money game.

I'm far from convinced that any of that is good. Corinthian sailors over 'pros', any road.

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19 hours ago, LB 15 said:

How many of you drink Mount Gay because they give you a red cap? ( personally I do like to support company's that sponsor my sport but it doesn't help when it tastes like cats piss).

I'll never again drink Mount Gay, after they pulled out of the 2017 LO300 sponsorship at the last minute and refused to distribute the caps they had pledged. And yes, the rum is bland and mediocre.

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But...gran prix racing, particularly ocean racing ,  can only be done by young, fit ambitious sailors.

old rich guys cant do it

do you have a better way for the young sailors to sail ?

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19 hours ago, LB 15 said:

Most of the wankers I hear talking about getting sponsorship do it because they want to pretend they are Pro's. the same sort of wankers normaly claim they have a 'strategist' in their crew and talk about their 'program'.

You don't need to go through all the work of finding actual sponsors to pose as a professional. Remember "Abilyn Racing", with all the silly references to "partners"?

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15 minutes ago, Svanen said:

I'll never again drink Mount Gay, after they pulled out of the 2017 LO300 sponsorship at the last minute and refused to distribute the caps they had pledged. And yes, the rum is bland and mediocre.

That was probably a local Mt Gay distributor.., not the corporation.

Bacardi sponsors quite a few regattas in Bermuda - often there is a cocktail party at their building in Hamilton, and they do a pretty good job of it. you might be surprised at the range of brands Bacardi owns, and usually you get to try a few of them at the party. Goslings is usually a Newport-Bermuda sponsor.., so on the whole, rum companies are pretty good sponsors of sailing. I would think that by now, they have some idea of whether they get value for money. 

In the NE USA, I see a lot of high end car companies sponsoring regattas - some times, Like at American YC where you can see Maserati's and Aston Martin's, I think it's just the local dealer. But at NYYC I have seen Porsche a few times, and there I'm pretty sure it's Porsche North America - they let you drive the cars. At one NYYC regatta (maybe Resolute Cup) there was a party put on by the Italian Trade Commission - great food, wine, and so on.., it was one of my favorite sponsored parties. Resolute cup is kind of a smallish regatta, and the event wasn't well advertised, so the turn out was low. I'm pretty sure they felt that they didn't get their money's worth. Too bad.., if the did it for NYYC Annual, they would get a huge turnout.

 

 

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2 hours ago, us7070 said:

On the whole, rum companies are pretty good sponsors of sailing

Antigua Sailing Week is sponsored by English Harbour. Their baseball caps are yellow: actually better-looking than the more common MGR red ones.

D73064NV-English-Harbour-5yo-Rum-70cl.jp

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There was a 12 meter sailing around a few years back that needed a new main, they pick up a  "sponsor". However this boat never raced and was strictly for booze cruising NYC

61c4bfd1-133f-455f-8115-efc1c764c841.jpg

 

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Sponsorship renewed for many years. Apparently the company feels like it's/was getting decent value.

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In the old days we had an LLC for the boat and owners were "investors." Tax law here has made that more difficult so some of us sponsor our own boats. 

In my case we sponsored all the costs for the North American Regatta and considered even being a sponsor for the event. We took and bought a number of pictures of the boat with the logo and posted it in our website. Not sure if it actually generated "sales" but it did drive discussion from existing and some new clients. The metadata in the images also adjusted our search engine results for a while. We showed up under Regatta and Sailing (way down) but still there. So for a few k I feel like we got exposure and maybe some work. (And tax deductible  regatta)

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On 2/4/2018 at 5:25 AM, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

WTF 100' :o

In the World of YACHTING Length Does Not Matter

If you want a Big-Time Sponsor like Fiddler's Green or Mercury you need to Produce

To do that you Must provide something everyone is not just providing anyway

Good Luck

just do better than this and you'll have 1/2 a chance (ForGetAbout Making it Happen - it will or it won't)

Image may contain: ocean and water

Image may contain: ocean, outdoor and water

Image may contain: outdoor

 

 

 

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As a self-employed guy, I think I will start advertising my company brand on my sails.    Future sails will be bought by the company, which means I'm using pre-tax money to buy the sails.  It's not a "half-off" sale but it's close enough to matter.    I'd never claim all sailing costs as business expense but this seems pretty defensible, if pushed.  Why not.

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True test of Value

When a large Corporation grabs the exposure you got for another Sponsor at a local (Auckland NZL) event

to Bang-Up their Buisness at the next local event

Image result for america's cup da-woody air new zealand

 

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Although now that Tax laws have changed again i might just LLC my boat. (And my house and my car and and and ...) have to check into the Hobby/business regulations to see how they have changed. 

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On 2018-02-04 at 5:11 PM, LB 15 said:

There is a Japanese condom manufacturer trying to crack the sailing market. Problem is that the only come in small sizes. You should get a proposal to them. You would be a good 'fit'.

Sounds like a Mini Transat play. Someone should get on that. 

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On 2018-02-05 at 12:09 PM, slug zitski said:

ocean racing can only be done by young, fit ambitious sailors.

old ... guys cant do it

Oh really.

desktop-attraction_Gipsy-Moth_w870px_h47

 

finish-for-rich-wilson-usa-great-america

webb+chiles+49.jpg

 

velux-5-oceans-race-by-onedition.jpg

vdh1.jpg

 

29-what-are-they-up-to-now.....jpg

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On 06/02/2018 at 3:09 AM, slug zitski said:

But...gran prix racing, particularly ocean racing ,  can only be done by young, fit ambitious sailors.

old rich guys cant do it

 

Google 'Sid Fisher', fucknuckle.

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Apologies LB 15, I should have included him with the other famous ancient mariners pictured above (heroes all!).

SYHO13df0191.jpg

And a couple more well-known examples from Oz:

8.jpg

bb616759a6404dc0f84f9c729df905eb?width=1

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Yes of all the stupid things the Slug has posted that is one of his best. One day he too may be old but he certainly won't be rich. 

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Ha! Too right. :lol:

One can only assume that he has zero personal experience of ocean racing. Even so, it was an exceptionally ignorant and inaccurate statement.

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11 hours ago, 1sailor said:

As a self-employed guy, I think I will start advertising my company brand on my sails.    Future sails will be bought by the company, which means I'm using pre-tax money to buy the sails.  It's not a "half-off" sale but it's close enough to matter.    I'd never claim all sailing costs as business expense but this seems pretty defensible, if pushed.  Why not.

This is "why not". Taxman says: you are having a laugh, now pay up.

https://www.taxation.co.uk/Articles/2017/07/18/336684/cup-ahoy

 

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I had my company logo and name plastered over my biggest kite, the name in 6ft letters.

I am going through a buyout after my partner and close friend turned greedy and into a cunt.

So I’m adding to it, under the company name In 6ft letters “SUCKS BALLS” 

Lucky I’m not looking for a new sponsor.

 

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Ahhh I dont know, but we send out ''sponsor me'' brochures.  And every year we get something.  It's not much, but something. And  they get some expousure for that. Maybe a tax cut or something I dont know.

But for sure, if they bought a small billboard in the marina it would cost them more, than to sponsor us, and we fly their flag high all year round. It's something....

https://www.facebook.com/Jagoda-Sailing-1046119725442442/

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10 hours ago, dogwatch said:

This is "why not". Taxman says: you are having a laugh, now pay up.

https://www.taxation.co.uk/Articles/2017/07/18/336684/cup-ahoy

 

Better to just give someone "$XX" who can actually get you exposure that can be shown as being something you wouldn't get otherwise

AND Who Claims such and pay's Tax accordingly to Profit/loss ...........  You might just be helping to cover expences

Writing Off What you Pay Yourself is a Mess Happening @ that moment

a Sponsorship 100% of the time won't leave a penny in yer pocket long before the commitment is over (if they are savvy)

If they are not Savvy they won't see the value in sponsoring you

Sponsoring yourself is GOOD - Unless you pay yourself a profit "As that means Something is FISHY"

Self promotion is necessary, sometimes I even do it here

But I'm Slave labor :) 

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On 05/02/2018 at 12:25 AM, hoppy said:

In various local regattas and some ocean races you see boat with advertising on the sails or a name change to a sponsor.

With perhaps the exception of the occasional 100ft maxi who is guaranteed plenty of TV and "press" coverage, is there any genuine reason for a company outside of the sailing world to sponsor a race yacht?

My guess is a big fat NO and that the sponsors are the boat owners companies using the "marketing" as a way of putting their companies money into the owners hobby.

The other consideration for a sponsor is that if your sponsorship spend doesn't directly correlate to increased product sales (and that's hard, but not impossible to quantify) it's going to cost you more money to activate the sponsorship so that people actually talk about your product (with an intention to buy).

 

The example I was given was a tobacco company that was part sponsor of an F1 team. They gave the team X million in cash to get their name on the side of the car, but then spent 4 times X in cocktail parties for the drivers to appear at, flying in VIP guests for those parties, accommodation and more food/beverage for guests while watching the racing, a shitty hat and shirt for everyone, dinners, lunches, lap dances... and all so that the guest would choose Marlboro cigarettes over Lucky Strike when stocking their grocery store shelves.

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This thread is getting spread 2 different ways. Local sailing, some offshore and a "sail sponsor" of $6-$10,000 USD is way different than $100,000 -$1,000,000USD large corporation ocean racing sponsors. Local advertising for small dollar is legal and moderately effective for brand recognition in the US. It's like buying a billboard but you are advertising to more of a selected market. If I had an extra $1,000,000 sitting around I would buy a bigger hole to throw money in.

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20 hours ago, shaggybaxter said:

I had my company logo and name plastered over my biggest kite, the name in 6ft letters.

I am going through a buyout after my partner and close friend turned greedy and into a cunt.

So I’m adding to it, under the company name In 6ft letters “SUCKS BALLS” 

Lucky I’m not looking for a new sponsor.

 

What happened with the 'Atta girl kneepads' deal? Fuck you hit one little sunfish...

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2 hours ago, LB 15 said:

What happened with the 'Atta girl kneepads' deal? Fuck you hit one little sunfish...

I’m not sure LB, I haven’t heard from them since that night they had us do that promo photo shoot.

The only comment was something about preferring to photograph a hatful of arseholes....not sure if that’s a good thing?

 

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