smackdaddy

SailGP 2020

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I'll finish up my brilliant commentary on the last races of the incredible Season 1. But Season 2 is just a few months away!

So tether in! It's only gonna get better!

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It's good the SailGP technology is getting attention in addition to the great racing...

https://www.sporttechie.com/sailgp-tom-slingsby-australia-champions/

Quote

Going forward, Edwin Upson, Oracle’s vice president of enterprise cloud architects, says the goal is to layer additional analytics, artificial intelligence and machine learning over the sensor data to better serve teams so they can improve performance and speeds.

Boosting fan engagement is a priority for upcoming seasons. Oracle and SailGP have been in talks about introducing a “ghost boat” that would digitally compete against actual crews by using artificial intelligence to analyze environmental and aquatic conditions. “It’d be traversing the race in a simulation,” says Upson. “Happening at the same time that the real boats are out there. We’d be able to see whether the AI can outperform real athletes.” 

Another potential add-on for next season will be augmented reality. Fans might be able to point the lens finder on their phones at a boat to receive live data, such as speed or direction of travel, or watch a boat’s live stream feed. “So you’re not head down in the app,” Upson says. “You’re really looking at the race.”

I really like the idea of the "ghost boat" - an AI driven virtual boat making decisions based on the data. Knowing what I know of the state of AI at this point, I think it's going to be less than impressive compared to these world-class sailors - but still interesting to watch for both sailors and techies. My hunch is that they've been testing this already.

And I was waiting to see when AR would come into the fray. It makes perfect sense in light of today's technology - and what they are already doing with the outstanding app. But I'm a bit skeptical as to how much fans onshore at the event would use it. We'll see. Not everyone loves Pokemon Go.

In any case, despite my skepticism that these things will catch on, it's a great article, and shows how the tech world is watching this series right along with the sailing world. That's expanding the market. All good.

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28 minutes ago, Kenny Dumas said:

Crowd sourcing a ghost would be interesting too 

Interesting concept. How would you see that working?

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A good article making the rounds summing up the first season and talking about the upcomeing season - from people like Presti, Dubois, Di Biase, Nadine, etc. Lots of lessons learned - one of the most important being the pricing of the tickets. Right now, those prices have to be low to build the live audience, and as mentioned, is likely venue dependent. But this kind of graded pricing is typical in sporting events anyway.

The bottom line is that it looks to be a very good start. And Di Biase is right that the gap between these teams definitely narrowed over the season. So the key is keeping a strong, experienced team together to start winning.

But the pressure now obviously shifts to these teams performing off the water - and finding sponsorship. Again, at $5M/year - it's not a big ask relatively speaking, but it's definitely a DIFFERENT ask in the world of sailing. No funding, no racing. Since the series itself has Rolex, Land Rover, and Oracle - that overall event-cost pressure has been alleviated. But I think it will be very interesting to see what kind of sponsors we see with the teams themselves (mix of national vs corporate or both) - and how those play into the overall SailGP brand. Think about how the UFC handled sponsorships when Reebok came on board as an example.

So, it's still an uphill climb for SailGP as it is with any event that's just entering the market, but I'd say this was a hell of a start. And there are some VERY interesting times ahead. Play time is over and things are gettin' real up in here.

++++++++++

AN APPRAISAL OF THE FIRST SEASON OF SAILGP  

The first season of the SailGP finished last Sunday in Marseille with final victory going to the Australian team (Tom Slingsby) ahead of the Japanese led by Nathan Outteridge. Time for Tip & Shaft to carry out an appraisal of the F50 circuit launched by Larry Ellison/Russell Coutts.
 
Racing results: two divisions
 
This first season was clearly dominated by the Australian and Japanese teams with the advantage going to the Australians, who won four of the five legs and in particular the final event where there was a cheque of a million dollars for the winner. This was no big surprise as the majority of the sailors with the two teams had already raced on the AC50 in the 35th America’s Cup in Bermuda. "We have been racing on these boats for four or five years in Bermuda, so all the teams with a veteran in a key post, such as helmsman, trimmer or tactician are bound to have an advantage," confirmed Philippe Presti, coach for the Australian team. "We soon realised that there were two boats in the first division and four in the second division, but in the latter group, we were all fairly close to one another," added Bruno Dubois, manager of the Chinese team, who just managed to make it to the final podium of the season ahead of the English, French and American teams.
 
However, according to some observers, the gap tended to get smaller as the season went on: "Out on the water, the difference is not that big, and I think that the performance curve for the Australians and Japanese will gradually stabilise, while the others continue to improve, »  said Julien Di Biase, chief operating officer in the SailGP. That was confirmed by Philippe Presti: "The English sailors made a lot of progress, although did not manage to show that in the results, but they are quite close to us. In San Francisco, we got through to the final by just a point and in Cowes, they won the three training races. The Chinese have also made progress with changes to their crew. A wing trimmer with experience of the Cup joined them and you could immediately see the difference with their results." For Bruno Dubois, "The English and American teams made a lot of progress early on, while we reorganised our crew, and later in the season, we managed to have a set of dry laps and we were making fewer mistakes. So we won a race with six boats cleanly."
 
What can be done to narrow the gap between the two groups in 2020? "We are going to have to deal with that, as otherwise the competition will not last. We’ll be giving more time to train to the teams other than the Japanese and Australians," replied Julien Di Biase. That already happened this year, as Tiphaine Turluche, who is now team manager for the French team explains: "We had an extra day in New York, four in Cowes, two in Marseille, and we should be getting a few weeks of training in New Zealand in January."
 
Judging the organisation: events which attract the public, but partners need to be found
 
Julien Di Biase admits that as they tackled the first season of the SailGP, the organisers were going into the unknown, in particular concerning the reaction of the public for this circuit set up by Larry Ellison/Russell Coutts. How big were the crowds? "On average we had between 20,000 and 40,000 spectators, and in terms of ticket sales, between 500 and 2000 tickets a day. We didn’t want to get too ambitious, so we attempted to see the reaction from the market and adjust the offer to try to fill the sites. The goal for this first season wasn’t to achieve high volumes."
 
As for the final leg of the season in Marseille, Stéphanie Nadin, the event director, talks about "16,000 people over the three days and around 4500 places sold," with the offer being gradually adjusted. That was confirmed by Yannick Perrigot, head of the Disobey agency, who was in charge of promoting the event: "We talked a lot with the organisers and tried to make them understand that Marseille isn’t like Cannes or Saint-Tropez, and that we needed perhaps to cut the services to make it more popular and affordable. That’s why we ended up with tickets costing 25 euros."

How much did the SailGP event cost? "4 million dollars" (3.65 million euros), replied Julien Di Biase, funded entirely by SailGP.  With six teams to fund (5 million dollars per team) and events to organise, the SailGP circuit thus costs Larry Ellison 50 million dollars a year. But ultimately, the goal is for drastic cuts in the investment, which is why they are looking for partners to support the circuit. Rolex, "for several million euros", according to Julien Di Biase, was the first to sign up, followed by Land Rover and Oracle, Larry Ellison’s company. Ultimately, the six teams are going to have to find their own partners. How far have they got at the end of this first season? None of the teams has so far attracted partners other than suppliers.
 
The clock is ticking. If SailGP initially talked about a guarantee for five years, that no longer appears to be the case: "The pressure is on for the teams to find commercial partners quickly. It’s more than a goal; it’s something that is going to be a requirement. Those who can’t find the finding will disappear. Larry Ellison is a fan of sailing, but he hasn’t just set up SailGP for his own pleasure and he hopes that the circuit will stand on its own two feet," confirmed Julien Di Biase. How much patience does the billionaire have? "Teams that have not found a partner by the end of next season will find it tough," he replied.
 
2020:  a new team and a leg in China?
 
The 2020 season will once again start in late February in Sydney. The other legs are to be announced shortly. "Ideally, we’ll be attempting to return to the same towns to build on the experience of this year and we’ll add China to that," explained Julien Di Biase. That was confirmed by Bruno Dubois, team manager for the Chiense team: "We are currently working on organising a leg, but for the moment, we don’t know where." Marseille is likely to host a leg again: "Everything is looking good and the City is keen, with all lights on green,” commented Stéphanie Nadin.

Another new venue next year could be Scandinavia, as there is the possibility of a seventh team from Sweden or Denmark according to our latest information, as a seventh F50 is being built at Core Builders in New Zealand. "Talks are ongoing, but nothing has so far been signed,” commented Julien Di Biase. “We’ll only include a new team if it is self-financed." That means any new arrivals must find their own funding, with the goal being to have one new team and venue each year. "This year was the first step, but there is a long way to go. Our vision is to have ten teams and ten events. We want to make this the Formula E of the seas, but we’re not there yet," concluded Julien Di Biase.

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Awesome dude!  I'm still pumped for this.

Located my Silver Card and the boyz are training as we speak.

Stll looking for;

  1. Entry Forms/online registration
  2. Notice of Race

Every WS event has them right?

Oh yeah, how much does it cost to enter?

teamrandom2.thumb.jpg.a31331a1d737678ae3a03e507c3ec7b5.jpg

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This is a great interview with RC. Provides some good insight and perspective on what's next...

https://www.nytimes.com/2019/09/20/sports/sailgp.html

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SailGP...is trying to make its mark in the sports consciousness so people pay attention to sailing more than every few years when the America’s Cup is contested.

Hear, hear.

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What has worked for SailGP in its first year?

All six teams have tracked under budget. We’ve found the right formula to manage the costs. The budgets are $5 million, and we added $2 million to allow for an upgrade to the boats.

Lots more there. Check it.

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And here is another that makes one of the most important points of all...

https://www.sailingworld.com/sailgp-making-sailing-cool/

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SailGP, Making Sailing Cool

This latest pro-sailing circuit, wrapping up its first year, had its growing pains, but the kids liked it.

And this from RC...

Quote

“We’ve channeled ourselves into this windward-leeward mentality,” Coutts added. “We’re killing ourselves with a formula where the same kids are always at the top and others come off the water disillusioned. Why send kids on a 20-minute beat to weather when two-thirds of them are the wrong size for the boat? A couple of kids will thrive, but we shouldn’t structure everything around those kids. In our program, we take young sailors out in big winds because going fast is a thrill. We have reaching starts. We mix things up and run different formats, like distance races that are mostly downwind.

Good thinking.

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Good article on Emily Nagel and her arc into 2020. Good to see her determination paying off...

http://www.royalgazette.com/sport/article/20191001/nagel-keen-to-build-on-sailgp-experience

 

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The dust has hardly settled upon the inaugural SailGP global series, but Emily Nagel can hardly wait for the next campaign to commence early in the new year.

The Bermuda sailor performed her duties as a performance data analyst for Great Britain SailGP Team at all but one of the five-race series and loved each and every moment of what she termed as an “epic rollercoaster ride”.

“Back in February, I booked a flight to the other side of the world and through the kindness of both old friends and strangers was able to intern for the first event of SailGP in Sydney,” Nagel wrote on the social media network instagram.

“After that, I was lucky enough to secure a spot with SailGP GBR as resident boat nerd and since then it has been eight months of an epic rollercoaster ride visiting some awesome venues and watching the boys improve event to event.”

Nagel was initially denied the opportunity of being involved in the new global series.

However, rather than give up hope, she volunteered her services as a performance data analyst for the series-opening regatta in Sydney, Australia which ultimately led to a role serving in the same capacity with Great Britain SailGP Team.

 

 

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So, you come into a thread started by "Smackhead" to announce you're ignoring "Smackhead"? I'm guessing IQ in the mid-teens?

I'm really starting to think you're Curious' sock...maybe one of 8?

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If you've not listened to the RC interview podcast above, you should if you're interested in his vision for SailGP. The heart of it starts at about 40:00 with this question from Shirley:
 

Quote

 

Shirley: "You had an incredible vision, as we're seeing now, to carry the sport on, and it was an amazing spectacle in Bermuda...but I guess in the end, there was something you're not very familiar with - and that was losing. How hard was that loss in Bermuda to you?"

RC: Actually, not that significant at all. I was disappointed for the guys that put all that work in. But the biggest disappointment for me is that the racing wasn't very close. It wasn't as good as - you didn't have as many lead changes as you did in the SF race. So you saw one boat with a technology advantage in Bermuda - and the races were 3 minutes apart. We were saying, 'Getting beaten is one thing - but the racing just didn't look that good'.

It's really what drove us to, 'Hey, we need a solution where...keep evolving the technology, but we make it such that the teams are getting access to equal technology. So we're not going to stand still with technology, but make it such that the technology doesn't compromise the quality of the racing product."

 

This is really a critical point. And you can see it clearly playing out both in SailGP and what's going on in the AC right now. SailGP is racing first, technology second. AC right now is the inverse of that.

Another great point he makes is that elite sailing has always lost its biggest brands as the AC comes and goes. There's just not been any continuity for sailors to aspire to and grow into. And that's what the national push in SailGP is all about. Allowing these countries to build sustainable sailing brands that are always there - like professional sports teams.

It's great interview. And the most impressive thing is that he doesn't whinge. Are we sure he's a Kiwi? Heh.

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Takes from last season continue to trickle in. This from SportsBusiness underscores the large audience available via social media...again pushing live broadcast tv to the edges...

https://www.sportbusiness.com/news/grabyo-hails-success-of-sailgp-partnership/

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Video production company Grabyo has stated that social media platforms remain the best medium for events such as SailGP to grow and educate audiences after detailing the success of its partnership with the fledgling sailing series.

SailGP’s debut season ended in Marseile, France last month and it said it was able to capture “vast social audiences” during the finale by delivering real-time highlights to social media using Grabyo.

As the final race unfolded, Grabyo’s cloud video platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter in real-time. SailGP’s digital team were also able to create and share social videos that explained and explored the technology of the fleet of six F50 catamarans.

Aaron Duckmanton, Grabyo head of marketing, said: “The final race day of SailGP’s brilliant first season is a perfect example of why sporting leagues need to ensure they can easily deliver content to fans worldwide in real-time.

“Sport is unpredictable, and nobody wants to miss a moment of the action – social platforms still represent the best platform for sports like SailGP to grow and educate audiences.”

Tim Godfrey, SailGP’s chief marketing officer, added: “It was vital to us to be able to share the drama and excitement of SailGP with people all over the world, and Grabyo enabled us to do so live, allowing fans to feel like they were there.”

 

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Some more brilliant commentary can be derived here

https://www.forbes.com/sites/jamesayles/2019/10/08/sir-russell-coutts-predicts-bright-future-for-sailgp-after-successful-inaugural-series-of-global-sailing-event/

Basically, RC ecstatic, more spectacular venues, new teams, but Draper may not sail, etc.

Starting to look more genteel given SGP has not yet signed up to a reality TV show. Or have they?

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Makes sense that Draper, as CEO, should focus on the sponsorship. It will be interesting to see how moves into that role for the other teams - and how it happens. It's got to happen - and it's actually a huge opportunity for guys like Draper to parlay their sailing success into business success. In my opinion, that's yet another unique aspect of SailGP and the opportunities it's opening up for a much broader swath of sailors.

All good.

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Here's a rundown of the season 1 numbers...

 

Not too shabby.

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lol 

is the report attached?  Na, just trust 'em.  They're super honest!

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nope - they won't release it until 'later' - it's in their presser.  That means it's got some seriously bad news in it, and they need to send it back to their consultant for a re-writing.  I used to commission those reports - if they are good, you get them out into the public immediately.  If not, you make a cute graphic or a one page 'briefer' with the cherry picked numbers you like the most. Pretty basic event PR.

 

 

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Well, since you know this space - these are the numbers from the video that I assume you're having issues with. So explain for the readers what they mean...and why you think they are BS...

Screen-Shot-2019-10-10-at-4.38.46-PM.png

Screen-Shot-2019-10-10-at-4.38.59-PM.png

Screen-Shot-2019-10-10-at-4.39.17-PM.png

Screen-Shot-2019-10-10-at-4.39.37-PM.png

Context Is King.

 

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Anyone else need me to explain why SailGP didn't reach 1.8 billion people?  

I'll refrain from commenting on the actual report until I see it.  All I see is a youtube ad.

 

 

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Don't you remember similar stats for the VOR a few years back?

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1 minute ago, smackdaddy said:

Don't you remember similar stats for the VOR a few years back?

I vaguely remember going through a VOR impact report line by line and proving it bullshit using their own methodology, but I've smoked a lot of weed since then.

If you really want to understand this specific space, read this: https://www.johnlocke.org/research/economic-impact-studies-the-missing-ingredient-is-economics/

 

 

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4 minutes ago, MR.CLEAN said:

I vaguely remember going through a VOR impact report line by line and proving it bullshit using their own methodology, but I've smoked a lot of weed since then.

If you really want to understand this specific space, read this: https://www.johnlocke.org/research/economic-impact-studies-the-missing-ingredient-is-economics/

 

John Locke? Oh good lord. Now I get it.

The above numbers are not about "economic impact". They are about reach and engagement. Very different animals.

Go back to the weed, bro.

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10 minutes ago, smackdaddy said:

Very different animals.

Clean's animal is one we need to be reminded exists.  That is a great summary article on a topic I try to remind folks on the Greta thread - actually, everywhere - about...

[admission] I totally binge-watched all the initial SailGP events long after, on youtube.  Do I get counted in stats?

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2 minutes ago, bacq2bacq said:

Clean's animal is one we need to be reminded exists.  That is a great summary article on a topic I try to remind folks on the Greta thread - actually, everywhere - about...

[admission] I totally binge-watched all the initial SailGP events.

I couldn't give less of a damn about politics - or Greta, etc. I care about sailing.

Glad you too enjoyed SailGP S1.

The bottom line is that these are pretty good numbers for the first season of ANY sporting event. We'll see if and how they are adjusted when the "official" report comes out. Then people can call BS - or not.

Until then - we wait for February when S2 drops the hammer.

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Here is the presser and further detail on the numbers...

https://sailgp.com/news/season-one-in-review/

This particular stat is damn impressive:

Quote

138,254 downloads of the innovative SailGP APP have been recorded to-date.

And a bit more context...

Quote

The global organization worked with Deloitte, YouGov ® Sport and Meltwater to look at all areas of the business and help understand the full impact of SailGP in its first season. A comprehensive season report will be available later this year.

 

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3 hours ago, dg_sailingfan said:

@smackdaddy,

Absolutely AWESOME :)

EGhlsGFWoAA0cgn.jpg

100% agree this chart Junk is soooooo awesome! 

I MEAN 75% REDUCTION IN FOOD WASTE!!!!! I am redefined!

Most impressive to me is that with 138,254 app downloads! I see prolly clown Android app reports just 5,000 installs - which means iOS makes up the other 133,000! thats a ratio of 266 : 1 - my believe it snarks!!!  

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Grinder Trials...

Screen-Shot-2019-10-12-at-5.19.34-PM.png

PS - Clean, you wouldn't be interested. This one is Grinder with an "e".

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On 10/10/2019 at 5:53 PM, smackdaddy said:

John Locke? Oh good lord. Now I get it.

The above numbers are not about "economic impact". They are about reach and engagement.

lol.  you are hilar

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On 10/10/2019 at 6:06 PM, smackdaddy said:

these are pretty good numbers

not numbers.  marketing doc.  derp.

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On 10/10/2019 at 8:31 PM, dgunt_sailingfanny said:

 

 

Most impressive to me is that with 138,254 app downloads! I see prolly clown Android app reports just 5,000 installs - which means iOS makes up the other 133,000! thats a ratio of 266 : 1 - my believe it snarks!!!  

No, it's 5000+.  That means more than 5,000 and less than 10,000.  So let's be charitable and say it's 10000 for android.  That means the market share of Android in the SailGP app space is 7.4 %, while the IOS market share is 92.6%. 

As of December 2018, IOS had 56% of the US mobile market while Android had 43%.  As of June of this year, Android had 77% of the worldwide mobile market, with IOS having around 22%.  

In other words, if you are gullible enough to believe their numbers, you also need to believe that for some reason, fans of live catamaran racing HATE android phones about 12 times more than the average human, or 5 times more than the average american. 

Sounds legit.

(Pro Tip: when you have a digital service (like App Store) that doesn't make its numbers public, you can use that service to pad your numbers. Careful PR folks know to make sure the ratios to reality are at least in the ballpark.  Careless ones just say "We definitely need 6 figures here - pick a number that you like.")

 

 

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iOS downloads stats probably include my failed attempts that crashed because I don't have the latest and greatest operating system

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As I figured - Clean is unable to give context to these numbers. He just pout-spouts.

So let me help clarify a bit...

As I said above, the numbers in the video I posted earlier are not about "economic impact" - they are about reach and engagement. So let's start there:

1.8B Global Audience

This is probably one of the most squishy numbers - yet I still don't doubt it. It is presented thusly in the article:

Quote

...a total global event audience of 1.8 billion across broadcast, social, press and in-venue audiences

They provide a more detailed breakdown of this number further down in the release:

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The global events also attracted the world’s media and VIP guests. Across the five grands prix, 440 media were in attendance, contributing to event-specific coverage totaling 6,910 articles with a reach of 1.2 billion, and 891 television features.

With an ambitious, award-winning remote broadcast strategy, SailGP delivered programming to more than 100 broadcast territories, as well as a complementary, state-of-the-art app, making SailGP available to a wide range of people. The new global league attracted a cumulative event broadcast audience of 247 million, through 1,519 hours of dedicated broadcast programming plus secondary TV news coverage. In addition to the live programming offered across SailGP’s social platforms, the digital-first property distributed 2,042 short-form videos during the event periods, contributing to 334 million views and potential impressions.

Let's explore this a bit..

First, there was going to be 441 media in attendance, but SA was denied via an exquisitely curt missive. Ouch. Even so, the "accredited" media phalanx (that many around here have been following, from Sucttlebutt to SailingWorld to Forbes) delivered a huge audience as you can see...and just as you'd expect with all these participating countries across the globe and their respective national media organizations covering the goings-on throughout the season.

BUT, even though this number makes up the Lion's share of that 1.8B - IT IS IFFY. This is because it is media coverage of the first season of a brand new sporting event. Now I don't think there's any question that SailGP delivered compelling storylines over the course of the season. But I'll be surprised if we see this particular number grow by leaps and bounds next season when it's not new. That, of course, will all depend on the next piece...

A cumulative broadcast audience of 247 million....for all the events in all the territories for the entire season. And remember, this is for both "dedicated broadcast programming" AND "secondary news coverage". That's a big net.

So, back to the large press number above. What will that be next year? You need to watch how the "dedicated broadcast programming" audience increases/decreases - along with the fluctuation of the overall press/news/media numbers to get a read on success. We'll have to see.

Finally, if you know anything about this stuff and today's market - you REALLY need to pay attention to the "digital-first" part. Digital is THE channel where you want to see the most growth. Old grumpy people and KiwhingersTM (same thing) are the "broadcast" market. They don't really matter that much anymore - and actually matter less every day, except to companies selling laxatives and walkers. In essence, you want both your press coverage and broadcast coverage to basically "market" your digital channel(s). Why? Because YOU control that channel...and there is tremendous advertising value in that control. I think most people, besides the old folks and KiwhingersTM have heard about that new-fangled Google model. That's where you want to be headed.

Now to the 334 million number. They are saying this number is for their "short-form videos during the event". Sounds reasonable. But there is a bit of nuance here as well...that is "views" and "potential impressions".

Though there is a lot of detail under that hood, generally "potential impressions" is tied to everyone who could have viewed the video. In other words, it showed up in their timeline, etc. This usually includes organic, requested, and paid placement of these videos. So that will be a large number. The "views" are those who actually did view the video. Obviously this is a much more important number - yet you will expect it to be lower in the first season. So this will be a critical indicator of engagement - not just reach.

So, the bottom line is we don't yet know this specific breakdown. But regardless of these current ratios, you'll want to see an increase in this overall number next season - with an increase in actual "views" against the "potential impressions".

So, again, 1.8B in actual reach based on the above breakdown is not really a stretch.

133,000 spectators

I don't think anyone is truly doubting this number. As stated in article, and you know this to be pretty accurate if you saw and followed the NY event, about of third of that was in NY itself with 40K. I put up quite a bit of evidence on that in my other thread, so I won't regurgitate it here. But you add that to the huge crowds we saw in Cowes and I don't see any reason to think this is an inflated number (at least not my much).

138,254 downloads of the SailGP App

Now, notwithstanding the typical Apple vs. the "Open Source Free World" conspiratorial angst - this is a great number. Again, like we discussed with the digital channels above - this is where you want the focus of your viewership. If you use ALL of the above methods to drive this number higher - you're doing something very smart. THIS is a business model. Not only does the app present sailboat racing in the best viewing format in the world right now (FAR superior to broadcast or any other digital channel) - it provides HUGE opportunities for sponsors and advertiser via very targeted engagements and interactions. This is how you keep that app free - and/or offer a paid ad-free version. Definitely a number to watch.

SailGP Inspire: 3,021 Engaged - 27 Joined

Quote

Launching at the halfway mark in the season, SailGP Inspire engaged 3,021 people in New York, Cowes and Marseille through its three program pathways – Learning, Careers and Racing. A total of 27 students joined the organization across all of its operations to gain essential work experience at the events and see first-hand the wide range of career opportunities within SailGP.

I'm a bit disappointed in this number. I hope that Joined number spikes next year. This would be a great indicator for future success. It's early yet. We'll see.

Overall Economic Impact of US$115 Million

And finally, to Clean's favorite conspiracy - that wasn't part of that video - but that started his dank and hazy Locheian crusade. First look at the actual numbers they have detailed in the presser...

Quote

The five global SailGP events resulted in an overall economic impact of US$115 millionan average of $23 million per event – topped by $29 million for Marseille at the three-day grand finale of Season 1. The U.S. saw the biggest return, with more than $44 million put into the economy between the San Francisco and New York events. The total expenditure across all five cities in relation to SailGP equated to US$130 million.

Think about all the logistics involved with these races...all of which requires local personnel, licenses, fees, transportation, concessions, construction, rentals, security, and other goods and services, etc. And most of this from SailGP itself. Then you have all the commerce going on around these events - food & beverage, lodging, transportation, tours, etc. So - $23M per event certainly doesn't sound like it's a stretch.

But most importantly - do some arithmetic on the two numbers in red. It's not clear exactly who all is included in that "total expenditure" number - but it certainly seems there is some "room for improvement".

So, I'm no economist, and I certainly couldn't be bothered to read a freakin' Lockeian tome about the political underbelly of naive governmental funding of all kinds of crazy projects - but I do know one thing, the above math certainly doesn't fit the "hyperbolic, anti-economic" standard....unless you're actually the guy who called and asked for John..

cleanlocke600.png

Sounds legit.

Heh.

 

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Fucking 3/4 of a page and not a single word you wrote debunks any observation made about their adorable little 'numbers.'  Good ramble though.

 

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I laid out the context that you were unable to....yet which was right there in the presser for anyone who is half-way interested and knowledgeable to see for themselves.

You made a couple of weak "observations" herein - but you've not debunked anything either regarding those numbers. You've simply guessed. So, there's really nothing in your pout-spout to debunk...other than, perhaps, that the "John Locke Foundation" might not be the best reference on this particular subject matter, or likely much of anything else. I'm sure when the breakfast bake subsides you can figure out on your own why that is.

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On 10/13/2019 at 1:43 PM, smackdaddy said:

As I figured - Clean is unable to give context to these numbers. He just pout-spouts.

So let me help clarify a bit...

As I said above, the numbers in the video I posted earlier are not about "economic impact" - they are about reach and engagement. So let's start there:

1.8B Global Audience

This is probably one of the most squishy numbers - yet I still don't doubt it. It is presented thusly in the article:

They provide a more detailed breakdown of this number further down in the release:

Let's explore this a bit..

First, there was going to be 441 media in attendance, but SA was denied via an exquisitely curt missive. Ouch. Even so, the "accredited" media phalanx (that many around here have been following, from Sucttlebutt to SailingWorld to Forbes) delivered a huge audience as you can see...and just as you'd expect with all these participating countries across the globe and their respective national media organizations covering the goings-on throughout the season.

BUT, even though this number makes up the Lion's share of that 1.8B - IT IS IFFY. This is because it is media coverage of the first season of a brand new sporting event. Now I don't think there's any question that SailGP delivered compelling storylines over the course of the season. But I'll be surprised if we see this particular number grow by leaps and bounds next season when it's not new. That, of course, will all depend on the next piece...

A cumulative broadcast audience of 247 million....for all the events in all the territories for the entire season. And remember, this is for both "dedicated broadcast programming" AND "secondary news coverage". That's a big net.

So, back to the large press number above. What will that be next year? You need to watch how the "dedicated broadcast programming" audience increases/decreases - along with the fluctuation of the overall press/news/media numbers to get a read on success. We'll have to see.

Finally, if you know anything about this stuff and today's market - you REALLY need to pay attention to the "digital-first" part. Digital is THE channel where you want to see the most growth. Old grumpy people and KiwhingersTM (same thing) are the "broadcast" market. They don't really matter that much anymore - and actually matter less every day, except to companies selling laxatives and walkers. In essence, you want both your press coverage and broadcast coverage to basically "market" your digital channel(s). Why? Because YOU control that channel...and there is tremendous advertising value in that control. I think most people, besides the old folks and KiwhingersTM have heard about that new-fangled Google model. That's where you want to be headed.

Now to the 334 million number. They are saying this number is for their "short-form videos during the event". Sounds reasonable. But there is a bit of nuance here as well...that is "views" and "potential impressions".

Though there is a lot of detail under that hood, generally "potential impressions" is tied to everyone who could have viewed the video. In other words, it showed up in their timeline, etc. This usually includes organic, requested, and paid placement of these videos. So that will be a large number. The "views" are those who actually did view the video. Obviously this is a much more important number - yet you will expect it to be lower in the first season. So this will be a critical indicator of engagement - not just reach.

So, the bottom line is we don't yet know this specific breakdown. But regardless of these current ratios, you'll want to see an increase in this overall number next season - with an increase in actual "views" against the "potential impressions".

So, again, 1.8B in actual reach based on the above breakdown is not really a stretch.

133,000 spectators

I don't think anyone is truly doubting this number. As stated in article, and you know this to be pretty accurate if you saw and followed the NY event, about of third of that was in NY itself with 40K. I put up quite a bit of evidence on that in my other thread, so I won't regurgitate it here. But you add that to the huge crowds we saw in Cowes and I don't see any reason to think this is an inflated number (at least not my much).

138,254 downloads of the SailGP App

Now, notwithstanding the typical Apple vs. the "Open Source Free World" conspiratorial angst - this is a great number. Again, like we discussed with the digital channels above - this is where you want the focus of your viewership. If you use ALL of the above methods to drive this number higher - you're doing something very smart. THIS is a business model. Not only does the app present sailboat racing in the best viewing format in the world right now (FAR superior to broadcast or any other digital channel) - it provides HUGE opportunities for sponsors and advertiser via very targeted engagements and interactions. This is how you keep that app free - and/or offer a paid ad-free version. Definitely a number to watch.

SailGP Inspire: 3,021 Engaged - 27 Joined

I'm a bit disappointed in this number. I hope that Joined number spikes next year. This would be a great indicator for future success. It's early yet. We'll see.

Overall Economic Impact of US$115 Million

And finally, to Clean's favorite conspiracy - that wasn't part of that video - but that started his dank and hazy Locheian crusade. First look at the actual numbers they have detailed in the presser...

Think about all the logistics involved with these races...all of which requires local personnel, licenses, fees, transportation, concessions, construction, rentals, security, and other goods and services, etc. And most of this from SailGP itself. Then you have all the commerce going on around these events - food & beverage, lodging, transportation, tours, etc. So - $23M per event certainly doesn't sound like it's a stretch.

But most importantly - do some arithmetic on the two numbers in red. It's not clear exactly who all is included in that "total expenditure" number - but it certainly seems there is some "room for improvement".

So, I'm no economist, and I certainly couldn't be bothered to read a freakin' Lockeian tome about the political underbelly of naive governmental funding of all kinds of crazy projects - but I do know one thing, the above math certainly doesn't fit the "hyperbolic, anti-economic" standard....unless you're actually the guy who called and asked for John..

cleanlocke600.png

Sounds legit.

Heh.

 

100% amazing Work @smackdaddy! - and now I have discovered something else We are both the Biggest Fans of - fantasy fiction!

Great work to not try to argue with that Prolly Clown @MR.CLEAN about media and sponsorship industry given he has much wider expertise. I 100% agree with you that he prolly not know that much about mobile stuff (the Snark!) -  So it was so much Clever technique to try and imply his quoting a stat has something to do with the opensource!

Do you think he will realises that Google's Android just has an open source core with closed proprietary systems Running on the top of it - just like the Apple does with their opensource Darwin core and proprietary systems on the Top?

Hah! Legendary!

I think he won't! Of course we know the only difference between Android and iOS is that Google license their proprietary system to other manufacturers! Thats why they have such great market share of Course the foul beasts! In this regard we find the only publicly visible stat being complete bunk - but lets pretend Mr CleanClown is really just arguing about opensource software - that will Definately work at fooling us all!! 

100% Go for it man - you are my personal Champion!

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World Sailing Show October vid...SGP at around 14:35...and there's a mention of further coverage in next month's offering...

It's interesting when you watch all these boats in one compilation. You can clearly see how fast and aggressive the F50s are. Pretty cool.

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12 minutes ago, smackdaddy said:

World Sailing Show October

SailGP marketing team: "Put down at least a billion for that show's reach.  It has WORLD right there in the title!"

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Again, if you're able to - explain that number and how it is actually derived. I know - do you?

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19 minutes ago, smackdaddy said:

Again, if you're able to - explain that number and how it is actually derived. I know - do you?

http://cpmcalculator.com/

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On 10/13/2019 at 7:47 AM, MR.CLEAN said:

No, it's 5000+.  That means more than 5,000 and less than 10,000.  So let's be charitable and say it's 10000 for android.  That means the market share of Android in the SailGP app space is 7.4 %, while the IOS market share is 92.6%. 

As of December 2018, IOS had 56% of the US mobile market while Android had 43%.  As of June of this year, Android had 77% of the worldwide mobile market, with IOS having around 22%.  

In other words, if you are gullible enough to believe their numbers, you also need to believe that for some reason, fans of live catamaran racing HATE android phones about 12 times more than the average human, or 5 times more than the average american. 

 

 

Everybody knows tech hipster bros prefer iOS. So since most of SGP devotees are tech hipster bros makes sense.  Old sailor people are unable to grasp cool tech and are jealous they lack physical ability to go on F50. Heck even LE had to get over that.

Plus Oracle employees are forced to use SGP app full time to watch and rewatch races to get numbers up  and they hate thieving Google so no Android  at least until get win in Supreme Court and LE collects $9-10b damages not bad roi for buying Sun.

The views of videos on social include everybody who has video autoplay turned on in their FB and Twitter. Oracle has lots of followers and relentlessly post SGP media as part of LE praise processes.

Some of this is parody but there is basis in facts.

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Somewhat OT since for AC35 but does relate to "impact" reports and numbers and same usual suspects. No idea which, if any, Bermuda numbers are correct but they are still problematic.

http://mobile.royalgazette.com/tourism/article/20191018/return-on-ac35-not-adding-up--says-riley&template=mobileart

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I browsed that article. And it seems like a big discrepancy there was the development costs of the Cross Island "AC Village".  (Sound familiar Auckland?)

In any case, I still think Clean's criticism above of these numbers is misguided, if not a bit ignorant. Again, the only real "economic impact" numbers actually given are weak - $15M less than the total expenditure across the 5 cities. Yet SailGP posted them. Why? Well, for the first season of any global sporting event, this is actually a pretty good number, even with the "loss", because as stated, there was economic growth at each subsequent event.

Now, take a look at the promised "economic impact" background on AC36 and all the promises made to the NZ government - to the Auckland CC, and break that down a bit for me...especially in light of where things stand now. Then maybe Clean can walk us through those numbers after the event and I may listen.

In the mean time, what I'm seeing in these SailGP numbers is pretty solid....at least by sober measures.

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2 minutes ago, smackdaddy said:

 

In any case, I still think Clean's criticism above of these numbers is misguided, if not a bit ignorant. Again, the only real "economic impact" numbers actually given are weak - $15M less than the total expenditure across the 5 cities. Yet SailGP posted them. Why? Well, for the first season of any global sporting event, this is actually a pretty good number, even with the "loss", because as stated, there was economic growth at each subsequent event.

Now, take a look at the promised "economic impact" background on AC36 and all the promises made to the NZ government - to the Auckland CC, and break that down a bit for me...especially in light of where things stand now. Then maybe Clean can walk us through those numbers after the event and I may listen.

In the mean time, what I'm seeing in these SailGP numbers is pretty solid....at least by sober measures.

Yeah, no.  As usual, anyone with any real understanding laughs at you. 

That's why real events have audited, independent reports.  And why smart governments commission their own audited, independent forecasts before they start putting out cash.  San Fran was the last place to 'trust' a sailing event before dropping money on it.  Ask them how that went (and who wrote the economic impact forecasts...)

 

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Well keep laughing with your "real understanding" as you read this regarding the "audited, independent report" for AC36 (an example of many such articles):

https://www.business.auckland.ac.nz/en/about/news-and-media/nz-herald-brand-insights/2018/americas-cup-overblown.html

Quote

He expects the America's Cup to cost New Zealand money: "It's very hard to get to the bottom of all this but my guess is that the regatta will make less for the country than the amount Emirates Team New Zealand are asking the government for."

As usual, I don't disagree with your broader point on the general legitimacy of "economic impact numbers". But I do think you're misguided trying to impose it here...at least at this point in the SailGP game.

And  I also have little doubt that NZ is about to lose its shirt - and pants - and little Kiwi undergarments, despite those commissioned "independent forecasts" you hold in such high regard. The only ones laughing there will be the consultants and barristers...and ETNZ.

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8 minutes ago, smackdaddy said:

Well keep laughing with your "real understanding" as you read this regarding the "audited, independent report" for AC36 (an example of many such articles):

 

What does that article say that I haven't?

 

One thing though: You should read the report from the last time they had the cup in auckland; the one commissioned by the government.

People don't HAVE to get bullshitted by these market research companies; they choose to.  If you pay them and give them the right instructions, the reports are very useful, and powerful politically.  

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23 minutes ago, MR.CLEAN said:

What does that article say that I haven't?

 

One thing though: You should read the report from the last time they had the cup in auckland; the one commissioned by the government.

People don't HAVE to get bullshitted by these market research companies; they choose to.  If you pay them and give them the right instructions, the reports are very useful, and powerful politically.  

I don't really hang on your every word, so I don't know what all you've been saying about this. But, you immediately jumped on these SailGP numbers in this thread as BS when they first came out, when, in fact, they are showing a loss in regards to expenditure and benefit.

And that's been my point of contention with you on this. You're off-base in this instance...at least thus far. Of course, you've never been good with nuance...or objectivity.

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20 minutes ago, smackdaddy said:

I don't really hang on your every word, so I don't know what all you've been saying about this. But, you immediately jumped on these SailGP numbers in this thread as BS when they first came out, when, in fact, they are showing a loss in regards to expenditure and benefit.

I jump on all these reports because I used to buy them, sell them, write them, and critique them.  It's nice that you are learning about new things.

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6 minutes ago, MR.CLEAN said:

I jump on all these reports because I used to buy them, sell them, write them, and critique them.  It's nice that you are learning about new things.

Actually, I think it's you who is learning here. But keep blowing smoke. Locke is getting that proximity high as we speak....laughing a lot more than usual.

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4.5K views since Thursday? Seems like MaBoyz are still commanding attention...

Screen-Shot-2019-10-19-at-10.24.55-PM.pn

Looking forward to Feb!

 

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f-ing fantastic...is this a sponsored post? or maybe your RC or Donald Trump.  Or even Uncle Larry.

more graphics with large numbers will help us small people remain interested.

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Rough ending to S1 for My Lads...

Screen-Shot-2019-10-22-at-10.43.04-PM.pn

I really hope they tear it up this season.

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No worries KD. I hope we see more mixed results as well. I likely won't be posting so much about all the teams. I'm behind USA - so other fans from other countries will have to post about their own teams if they want to discuss it.

That said, I really do love this new event. I think it's absolutely great for sailing in general.

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Mostly puff we already know but says 3600 app users for Sydney (iOS only, the slackers) and 20,000 for SF. Not sure if that is downloads or actua simultaneous live users, says "attracted" lol.

https://mobilemarketingmagazine.com/2019-awards-preview-most-innovative-campaign

 

It IS a good app and works great if you are in a good cloud region with a high speed connection to your ISP. 

 

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Yeah, that app better win. I don't see anything else on that list that even comes close in terms of overall functionality, scope, and a leverage-able future. I would assume that is users - not downloads - and is measured across all installs. Basically, they are roughly the same - but your user count could be higher if you count that number for each day of the event. Either way, it's impressive growth.

That second article is great. It's good to see a breakdown on how the tech is working behind the scenes. Very cool.

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Thinking fondly back to my enlightening discussion with Sailing Grandmaster Curious in the previous thread as to how SailGP (and foiling) is re-defining sailing, I'm reminded of this beauty of a statement...

Screen-Shot-2019-10-27-at-1.37.10-PM.png

What reminded me? Oh, just Tom Slingsby's own outing on a moth...

Screen-Shot-2019-10-27-at-1.33.59-PM.png

Yes, that's one of the most decorated Laser champions in history (not to mention the SailGP Season 1 winner) in the water after "hopping aboard a Moth, cranking it up onto the foils, and going sailing...Sames skills as a Laser."

The lesson here is that today's sailing youth should obviously sit at the feet of Sailing Grandmaster Curious and learn some things. After all, "he's done it - have you, Tom?" #CuriousInspireProgram

Heh.

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I'll just help you out spamdaddy, and post this so that the thread doesn't lock itself due to the automated spam feature (when one poster talks to himself for too long)

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If you want to lock it, lock it. I'm just posting what I find of interest as I did in the other thread. Judging by the views, it seems like a lot of people were interested then - and are now.

It's your forum.

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Lock it?  Who does that?  I'm just trying to keep it from being identified as spam because it isn't spam.  It only seems that way because you've chased off anyone else interested.

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5 minutes ago, MR.CLEAN said:

Lock it?  Who does that?  I'm just trying to keep it from being identified as spam because it isn't spam.  It only seems that way because you've chased off anyone else interested.

"Spamdaddy"? Okay, whatever.

Lack of interest doesn't push a thread to 15K+ views in a lesser viewed forum in a couple of months. And this one will likely surpass that. So don't confuse lack of pointless arguing with lack of interest.

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1 hour ago, smackdaddy said:

push a thread to 15K+ views

spamdaddy in between obsessive posting sessions for SailGP 2020 thread

 

POOR MONKEY JERKING OFF

make funny GIFs like this at MakeaGif

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Thanks for being so magnanimous and ensuring the thread stays unlocked. You're a great guy.

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How do your threads typically do in terms of interest and participation? I would assume the numbers are huge.

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I'm going to be particularly interested in which sailors on these Season 1 teams come back for Season 2. It will also be interesting to see who is on these new teams coming in. I think that will be a very good indicator of what SailGP means to those who matter the most - the talent.

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Do I recall correctly in one of the interviews with RC where the new teams coming in have to be self-sponsored? Again, I'm not sure how that would work with the existing teams and their own levels of "subsidy" - but I think that was the case.

Regardless, I hope we see more "national" sponsorship than "corporate" sponsorship. It will obviously be a mix, but with the national identity leading the charge there is a very interesting angle to this over the AC.

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27 minutes ago, dg_sailingfan said:

@smackdaddy,

I'm curious who that new 7th Team will be :)

I think I've heard rumblings of the Dutch? We'll see.

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1 hour ago, smackdaddy said:

Do I recall correctly in one of the interviews with RC where the new teams coming in have to be self-sponsored? Again, I'm not sure how that would work with the existing teams and their own levels of "subsidy" - but I think that was the case.

Yes, new teams get no subsidy. The link is over in the AC Circus thread. Also said the current 6 teams that do not start getting sponsorship money will find it "increasingly difficult" after next season. 

Larryland denizens have previously found SugarLarry gets a bit stingy as time passes.  

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28 minutes ago, NeedAClew said:

Yes, new teams get no subsidy. The link is over in the AC Circus thread. Also said the current 6 teams that do not start getting sponsorship money will find it "increasingly difficult" after next season. 

Larryland denizens have previously found SugarLarry gets a bit stingy as time passes.  

I don't really watch the circus thread anymore. Not interested.

I do think the "SugarLarry getting stingy" thing is disingenuous. It's very much the overblown "AC/'insider' mentality" of SA. Think about it, how can a new business stand on its own 2 hulls if it doesn't have a timeline and pressure to do so? This was never meant to be an AC style cash burn. It is meant to be an annual, professional, "made for tv" sports league with ROI for its stakeholders. And that's a good thing...for everyone involved.

So I still hold that the SailGP business model and vision is golden. LERC have essentially taken the best parts of what made the AC great and improved on them and made them far more accessible and sustainable. Now far more teams can afford to participate (think about S+S, as they beg for donations, saying that "with $90M-$100M we think we can make a good showing at A36"...What??!?!?!) - national teams become the focus (not the billionaires or corporations) - and we still get to watch the most talented sailors in the world sailing the fastest boats on the planet while a new generation of sailors comes up behind them from these participating countries. Win/win/win.

If you look at SailGP objectively, it's absolutely great for the sailing world. Of course, you won't see that sentiment around here because there's just too much intrinsic hate for LERC for there ever to be a fair shake for these guys. And I get it. But, in that regard, SA is just as Blue Blazer as TE or Ernesto or whomever.

Thus far, SailGP doing everything right from what I can see. Season 2 will tell us a lot.

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My remark about stinginess...should I have used the winky font...is based on the early hype by SGP in 2018 that it was "fully" underwritten by Larry, had a three...then five...year financial "funding" commitment by Larry to allow it to be self supporting etc. 

Didn't really read like the "framework maturing" meant teams would "find it difficult" by year 2 

https://sailgp.com/about/introduction/

Or that expansion teams had to be self financed.

Even Wikipedia may have misunderstood https://en.wikipedia.org/wiki/SailGP do go edit that. 

What a relief to know they are doing everything right.

Now back to the interesting thread.

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Do you know the details underlying the current and near-term financials? If not how are you able to make any kind of determination here on what constitutes "funding" and how those tranches play out? From the article you linked:

Quote

SailGP is being fully underwritten by Larry Ellison, a passionate sailor who has been personally and financially committed to the growth and advancement of sailing for multiple decades. The framework for the league will mature over time as it becomes commercially viable and with the adoption of a franchise model.

So you're trying to paint the picture that Larry is "bailing". Based on what? Where are you seeing that teams are "finding it difficult"? And what does that mean exactly? Raising money is always difficult.

Could it be that SailGP is becoming commercially viable faster than originally thought? Isn't that a good thing? Do you know things to be otherwise or are you just guessing?

My point is that there are tons of negativity and naysaying surrounding this thing - but very little to no evidence to back any of it up. In fact, the evidence that actually is out there paints a pretty damn good picture. So until you or someone else can actually produce evidence to the contrary - yeah, they look to be doing everything right.

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Here is the link. Actually "find it tough" is what Julien DiBiase says of those with no "partner" 

https://mailchi.mp/tipandshaft/tip-shaft-44-an-appraisal-of-the-first-season-of-sailgp-guillaume-verdier-ac75-is-a-kind-of-strange-boat-not-very-natural?e=7fef2e432d

I know you can read. Read it. 

You're welcome.

 

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