Maserati
#1
Posted 17 February 2012 - 05:29 PM
Maybe it's the corporate sponsor "Maserati" who wants to keep it quiet in the US. Maybe its getting play in the european news, but what little play it's getting here is dicey and inaccurate.
After a 3 minute conversation w/one of the 2 Italian crew members who were on board today servicing winches when I found her, (and jamming to Dire Straights) here's what I got.
They set the transatlantic monohull record for the run Bermuda in 10 days, (some hours and some minutes). Average speed was over 17 knots. There are 8 of them sailing which looks like a big handfull for 8 guys.
Next up is the 24hr speed/distance record to be sailed out of Charleston! Yes, they will start right fucking here and I have not heard word 1 about this. Again, perhaps Maserati has no concern for possible US press from this.
After that they will make a run on the New York/Lizzard Point record.
At some point they will go to Maimi to entertain Maserati execs and allow them on the boat for tours and rides. However, beyond the crew and the Maserati people no one else will be allowed on board. That was a bummer. I would have loved to see down below, but I was not going to push. The guys seemed pretty intent on their work and least I be the one that caused a distraction where something got missed on a winch that caused a record ending breakdown along the way.
So, respect to the crew and the boat, but WTF with any kind of PR on this program? I snapped 4 decent pics and have them on my facebook page. Don't know how to get them here and honestly not interested in doing so as I feel I've already given SA enough free stuff to encourage the clicks they get paid for.
How's that for disgruntled?
If you want to see the pics just send a friend request to me. Let me know you saw this on SA and I'll hit the accept button.
#2
Posted 22 February 2012 - 04:10 PM
2 minute vid clip
http://www.youtube.c...h?v=rVdzzVIhR2w
#3
Posted 22 February 2012 - 04:29 PM
They are probably saving the info about the boat for folk with bluer blood. Good plan.
#4
Posted 22 February 2012 - 04:36 PM
The plan may have been pitched as providing material for Maserati themselves to employ in their own marketing work, in whatever way.
It might have been realized that relatively little direct media attention can be expected anyway, so perhaps that was never part of the pitch, and Maserati was never looking for it.
At least two of the three records you mention are in no way newsworthy, because there is no existing record being broken, let alone a famous record that is challenging to beat.
#5
Posted 22 February 2012 - 04:51 PM
#6
Posted 22 February 2012 - 04:52 PM
Edit: not "break" but "set"
Basically, the news of this transatlantic "record" is that he successfully made this particular voyage. It could have been done in a Beneslow and still would have been "record-setting" so long as they ever arrived at all and the documentation and any other requirements had been met.
It may be wise to use this particular record-setting only in auto advertisements and articles for the automobile audience, rather than try to seriously make big noise about it.
Hopefully they will be doing more meaningful record runs in the future. Perhaps they are waiting till then to really broadcast their accomplishments and attempts.
#7
Posted 22 February 2012 - 05:38 PM
Do you think they don't even know about the boat???
#8
Posted 22 February 2012 - 05:41 PM
Similarly to the Volvo event having as a main feature the opportunity for Volvo to host people at the stop overs, why not use the Maserati stopovers as invitation events for customers and prospects, and perks for dealers and high performing salesmen. Invite them to see the boat, meet Brad van Liew, meet some interesting people from Maserati, ogle the Maserati babes that have been brought in, have some wine and food, see the latest Maseratis that are brought to the site and are on display, etc.
Perhaps they are waiting on actually-meaningful record runs, and are just now getting warmed up?
#9
Posted 22 February 2012 - 07:50 PM
#10
Posted 22 February 2012 - 08:16 PM
I've heard that they've lightened the boat somehwere between 10% and 15%. Any idea what was removed?
Brads ego?? Just Kidding!!!
#11
Posted 22 February 2012 - 09:44 PM
I've heard that they've lightened the boat somehwere between 10% and 15%. Any idea what was removed?
Brads ego?? Just Kidding!!!
That would have lightened it alot more than that!!
#12
Posted 22 February 2012 - 11:40 PM
#13
Posted 23 February 2012 - 12:53 AM
Maserati - because bald middle aged guys with small dicks need loving too.
That's why Boner Pills are major sponsors at NASCAR!!
#14
Posted 23 February 2012 - 06:09 AM
I've heard that they've lightened the boat somehwere between 10% and 15%. Any idea what was removed?
Deeper lighter keel perhaps.
#15
Posted 23 February 2012 - 03:03 PM
Maserati - because bald middle aged guys with small dicks need loving too.
That's why Boner Pills are major sponsors at NASCAR!!
Bald middle aged guys with beer guts for NASCAR. I have been wondering how long it will be ere one of the boner pill makers picks up Tiger Woods. Seems like a natural.
#16
Posted 24 February 2012 - 02:25 PM
#17
Posted 24 February 2012 - 03:13 PM
#18
Posted 24 February 2012 - 06:35 PM
#19
Posted 24 February 2012 - 06:41 PM
Now Maserati Rick on the other hand, he was awesome...
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