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Groupama Leaves Sailing and Soccer


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#1 MR.CLEAN

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Posted 15 March 2012 - 09:54 PM

UPDATE - Groupama's sailing team publicist contacted us to let us know that a few mistranslated words can really change the meaning of a story. Here's their new clarification:

Groupama has posted financial results with a deficit of 1.7 billion Euros. Within the scope of the cost reduction plans among all Groupama’s subsidiaries, the sports sponsorship department is also having to make some choices:
1) Non renewal of the Lyon and Marseille football clubs at the end of 2012.
2) For sailing, we await the regulations for the next edition of the Volvo Ocean Race 2014-2015 before making an announcement about participating for a second time, as is provided for in the contract [between Franck and Groupama]

In any case, Groupama confirms its willingness to continue its partnership with Franck Cammas, with whom it has been involved since 1998.




Been wondering when the next shoe in big french sailing would drop. Now it has. From a piece in Le Figaro (google trans and original)




The mutual insurer Groupama intends disengagement of sports sponsorship in sailing and football (Lyon and Marseille), under the economic plan he has committed to improve its financial situation, said today its chief executive Thierry Martel.

Present since 1997 alongside Franck Cammas, Groupama intends to retire after the end of the Volvo Ocean Race, the browser just won the fourth stage, Mr. Martel said on the sidelines of the press conference presenting the results.

"We will go to the end of the race", to be completed in early July, assured the communications director of Groupama SA, Sylvain Burel, but "the result is more uncertain." As it stands, the partnership between Mr. Cammas and Groupama to run until 2015.


#2 harzak

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Posted 15 March 2012 - 10:08 PM

No! Say it isn't so!

#3 skippertom

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Posted 15 March 2012 - 10:30 PM

Aren't they locked in for the next Volvo?

#4 MR.CLEAN

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Posted 15 March 2012 - 10:33 PM

I think they are, the article says their partnership with Franck goes through 2015.

#5 MR.CLEAN

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Posted 16 March 2012 - 12:59 AM

Talked to Groupama comms a few minutes ago.

Hi Mister Clean,

Groupama hasn't yet made any decision about the next Volvo Ocean Race.

They will wait for information on the rules and the costs before making any decisions.

Franck's partnership with Groupama lasts until 2015, and he certainly doesn't want to see an end to the fruitful collaboration they have enjoyed since 1998.

Vincent


#6 skippertom

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Posted 16 March 2012 - 01:05 AM

Thanks Clean

#7 GladysHaywood

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Posted 16 March 2012 - 03:01 AM

I think they arePosted Image

#8 Left Hook

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Posted 16 March 2012 - 03:27 AM

Wow, tragic.

#9 oddsailor

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Posted 16 March 2012 - 04:59 AM

It unfortunately doesn't come as a surprise. I hope Frank can keep his focus on the race - it's very unfair to him to have to go sailing weeks on end without knowing if there will be still a boat to sail at the end.

#10 thetruth

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Posted 16 March 2012 - 06:28 AM

When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?

#11 harzak

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Posted 16 March 2012 - 07:25 AM

Talked to Groupama comms a few minutes ago.

Hi Mister Clean,

Groupama hasn't yet made any decision about the next Volvo Ocean Race.

They will wait for information on the rules and the costs before making any decisions.

Franck's partnership with Groupama lasts until 2015, and he certainly doesn't want to see an end to the fruitful collaboration they have enjoyed since 1998.

Vincent

Thanks, Clean. So, if Groupama can get out of the contract for a reasonable price, they won't participate in the next VOR?

#12 MSafiri

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Posted 16 March 2012 - 07:41 AM

Well, let them dump soccer, although I have to support Marseille, (kid is a fan of PSG), and give that money to Franck Cammas. A sad news........Lorient in June is a must to have then, hope not for the last time.

#13 Carboninit

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Posted 16 March 2012 - 07:54 AM

When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


+1

#14 moody frog

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Posted 16 March 2012 - 09:14 AM

That's the world of business and pro-sailing is business.

Let's hope this gives the Gpma team and Franck Cammas a formidable incentive to further shine in this Volvo.

Franck and his key managers built an extremely effective organization, that's their strength !
A nice buy-out in 2013-2014 - as it happened for others - twinned with a (hopefully) great achievement might trigger a new deal with wealthier corporations, there is no lack of those in today's world.

That's all we can wish them, I have not been a particular fan of FC but... he is a great achiever, I do not see him fading away.

#15 josselin

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Posted 16 March 2012 - 10:37 AM

I think Franck & his great team has no other option to win the volvo this time without waiting for the next one! That is all!!:lol:

Then they will come back home after the big money/big joke AC34 mess and will joint for the AC35 in NZ on the newly mini winged cat class prepared by GD and they will win again!

Who said I am optimistic!! ;)

#16 Who's your daddy

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Posted 16 March 2012 - 10:55 AM

A real shame. But I woudl be very surprised if any contract had been signed regarding the next volvo Race. And if one had I am sure it has a get out clause.
Givesw them some ammo for discussions with Knut and co about the next race though, now they are not a confirmed entry.

#17 Panoramix

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Posted 16 March 2012 - 11:00 AM

When will people finally figure out that our beloved sport simply does not align itself with corporates and TV?

That may be the case in the USA but sailing is popular in some parts of Europe and sponsoring sailing can be more cost effective than sponsoring football for instance. I know of a small team who was bringing their sponsor, by several folds, more square inches of press coverage than if they had bought ads directly. It was a 60 feet trimaran in the 90s. The trouble with the volvo is that it is expensive and the coverage isn't great but not all series are like this.

And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?

The economy in Europe is slow at the moment but not (yet?) brought to a halt. It could change rapidly but at the moment life still goes on, it's a bit like California in the US, things could get out of control but it hasn't happened yet.

Groupama is a financial company and they must have suffered from the Euro crisis, they may withdraw, pause a bit or size down (mod 70 are likely to be more cost effective for instance) but they've been doing it for so long that it must work somehow for them.

#18 supine

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Posted 16 March 2012 - 01:29 PM

That may be the case in the USA but sailing is popular in some parts of Europe and sponsoring sailing can be more cost effective than sponsoring football for instance.


This only really holds in France. In all other countries it's football first and daylight second. Some countries have strong sailing sponsorship regardless (thinking mostly of Spain here) but it's not the lucrative opportunity you seem to be suggesting.


The economy in Europe is slow at the moment but not (yet?) brought to a halt. It could change rapidly but at the moment life still goes on, it's a bit like California in the US, things could get out of control but it hasn't happened yet.


Even if things don't get worse it's going to be a long road to recovery. A lot of companies will be taking a harder look at how they spend their money and be more demanding in terms of ROI.

#19 diggler

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Posted 16 March 2012 - 02:10 PM

As I understand it there is, or at least was, some pretty nice tax breaks for sponsorship of sailing in France. Compounds the situation a bit if a sponsor goes into the red.

#20 Barondor

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Posted 16 March 2012 - 02:38 PM

to add insult to injury, Groupama is a major shareholder of Veolia which, for different reasons, is in deep loss. Today, France is "dans la merde" with a banbkrupt economy.

#21 Lars Schrøder D13

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Posted 17 March 2012 - 05:25 PM

When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


At least did European companies put 4 boats on the starting line.....Asia 1 2. hand and middle east 1. US 0

#22 Left Hook

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Posted 18 March 2012 - 03:25 AM


When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


At least did European companies put 4 boats on the starting line.....Asia 1 2. hand and middle east 1. US 0


Puma is an american company, the team was based in the us, the boat was built in the US, the skipper is american and the boat has a US sail number. How much more American can it get?

#23 MR.CLEAN

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Posted 18 March 2012 - 05:12 AM

[
Puma is an american company,


Agree that Puma Ocean Racing is Newport-based, but Puma ain't no American company bro.

Attached Files



#24 dogwatch

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Posted 18 March 2012 - 06:42 AM

Puma is an american company, the team was based in the us, the boat was built in the US, the skipper is american and the boat has a US sail number. How much more American can it get?


How about an American crew? 3 out of 12 on the boat are American. The rest are mostly Anzacs, including the navigator who is arguably more important than the skipper on these boats.

#25 Soley

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Posted 18 March 2012 - 07:00 AM



When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


At least did European companies put 4 boats on the starting line.....Asia 1 2. hand and middle east 1. US 0


Puma is an american company, the team was based in the us, the boat was built in the US, the skipper is american and the boat has a US sail number. How much more American can it get?


Very surprised you are that naive. Yes Puma USA sends the cheque but there would be no team with out the nod from World HQ in Germany.

#26 Left Hook

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Posted 18 March 2012 - 01:42 PM




When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


At least did European companies put 4 boats on the starting line.....Asia 1 2. hand and middle east 1. US 0


Puma is an american company, the team was based in the us, the boat was built in the US, the skipper is american and the boat has a US sail number. How much more American can it get?


Very surprised you are that naive. Yes Puma USA sends the cheque but there would be no team with out the nod from World HQ in Germany.


You're right, I rescind my statement. Last comment was made after too many drinks and not enough double checking.

#27 Soley

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Posted 18 March 2012 - 03:59 PM





When will people finally figure out that our beloved sport simply does not align itself with corporates and TV? And when will people figure out what is going on in Europe? The economy is absolutley fucked. What did we really think would happen?


At least did European companies put 4 boats on the starting line.....Asia 1 2. hand and middle east 1. US 0


Puma is an american company, the team was based in the us, the boat was built in the US, the skipper is american and the boat has a US sail number. How much more American can it get?



Very surprised you are that naive. Yes Puma USA sends the cheque but there would be no team with out the nod from World HQ in Germany.


You're right, I rescind my statement. Last comment was made after too many drinks and not enough double checking.


Can we take a moment and savour this...Left Hook admitted he was wrong...wow.

#28 Left Hook

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Posted 18 March 2012 - 04:12 PM

Can we take a moment and savour this...Left Hook admitted he was wrong...wow.


I was also wrong in thinking that you were a generally decent guy :P

#29 Heriberto

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Posted 18 March 2012 - 05:08 PM

Posted Image

They heard Dalton was getting a JuanK boat for the next VOR.

:rolleyes:

#30 shiny

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Posted 19 March 2012 - 02:04 AM



You're right, I rescind my statement. Last comment was made after too many drinks and not enough double checking.


Can we take a moment and savour this...Left Hook admitted he was wrong...wow.


Possibly the first time on any SA Forum that I have known. I would give Left Hook great kudos for that.

#31 OCD1

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Posted 19 March 2012 - 11:37 AM

Been wondering when the next shoe in big french sailing would drop. Now it has. From a piece in Le Figaro (google trans and original)




The mutual insurer Groupama intends disengagement of sports sponsorship in sailing and football (Lyon and Marseille), under the economic plan he has committed to improve its financial situation, said today its chief executive Thierry Martel.

Present since 1997 alongside Franck Cammas, Groupama intends to retire after the end of the Volvo Ocean Race, the browser just won the fourth stage, Mr. Martel said on the sidelines of the press conference presenting the results.

"We will go to the end of the race", to be completed in early July, assured the communications director of Groupama SA, Sylvain Burel, but "the result is more uncertain." As it stands, the partnership between Mr. Cammas and Groupama to run until 2015.

Unfortunatley thats a poor translation and in fact for 'intends' it should read 'considering'. I would think any large company would be in this position with the present economic climate!

#32 aquila

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Posted 20 March 2012 - 12:22 PM


Been wondering when the next shoe in big french sailing would drop. Now it has. From a piece in Le Figaro (google trans and original)




The mutual insurer Groupama intends disengagement of sports sponsorship in sailing and football (Lyon and Marseille), under the economic plan he has committed to improve its financial situation, said today its chief executive Thierry Martel.

Present since 1997 alongside Franck Cammas, Groupama intends to retire after the end of the Volvo Ocean Race, the browser just won the fourth stage, Mr. Martel said on the sidelines of the press conference presenting the results.

"We will go to the end of the race", to be completed in early July, assured the communications director of Groupama SA, Sylvain Burel, but "the result is more uncertain." As it stands, the partnership between Mr. Cammas and Groupama to run until 2015.

Unfortunatley thats a poor translation and in fact for 'intends' it should read 'considering'. I would think any large company would be in this position with the present economic climate!



thats the mistranslation you picked out of that one how about 'the browser just won the fourth stage' !

#33 Cyrille Hydrogene

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Posted 20 March 2012 - 08:25 PM



Been wondering when the next shoe in big french sailing would drop. Now it has. From a piece in Le Figaro (google trans and original)




The mutual insurer Groupama intends disengagement of sports sponsorship in sailing and football (Lyon and Marseille), under the economic plan he has committed to improve its financial situation, said today its chief executive Thierry Martel.

Present since 1997 alongside Franck Cammas, Groupama intends to retire after the end of the Volvo Ocean Race, the browser just won the fourth stage, Mr. Martel said on the sidelines of the press conference presenting the results.

"We will go to the end of the race", to be completed in early July, assured the communications director of Groupama SA, Sylvain Burel, but "the result is more uncertain." As it stands, the partnership between Mr. Cammas and Groupama to run until 2015.

Unfortunatley thats a poor translation and in fact for 'intends' it should read 'considering'. I would think any large company would be in this position with the present economic climate!



thats the mistranslation you picked out of that one how about 'the browser just won the fourth stage' !


This is actually correct. A "navigateur" (sailor) is also an internet browser in French! ;)





#34 MR.CLEAN

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Posted 20 March 2012 - 08:44 PM

UPDATE - Groupama's sailing team publicist contacted us to let us know that a few mistranslated words can really change the meaning of a story. Here's their new clarification:

Groupama has posted financial results with a deficit of 1.7 billion Euros. Within the scope of the cost reduction plans among all Groupama’s subsidiaries, the sports sponsorship department is also having to make some choices:
1) Non renewal of the Lyon and Marseille football clubs at the end of 2012.
2) For sailing, we await the regulations for the next edition of the Volvo Ocean Race 2014-2015 before making an announcement about participating for a second time, as is provided for in the contract [between Franck and Groupama]

In any case, Groupama confirms its willingness to continue its partnership with Franck Cammas, with whom it has been involved since 1998.

#35 STYACHT

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Posted 20 March 2012 - 08:52 PM

UPDATE - Groupama's sailing team publicist contacted us to let us know that a few mistranslated words can really change the meaning of a story. Here's their new clarification:

Groupama has posted financial results with a deficit of 1.7 billion Euros. Within the scope of the cost reduction plans among all Groupama’s subsidiaries, the sports sponsorship department is also having to make some choices:
1) Non renewal of the Lyon and Marseille football clubs at the end of 2012.
2) For sailing, we await the regulations for the next edition of the Volvo Ocean Race 2014-2015 before making an announcement about participating for a second time, as is provided for in the contract [between Franck and Groupama]

In any case, Groupama confirms its willingness to continue its partnership with Franck Cammas, with whom it has been involved since 1998.

Any backstory there Clean? Does the sponsorship give ROI, as opposed to the arrangement with the two football clubs?

#36 Trovão

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Posted 20 March 2012 - 10:58 PM

does it mean i can hope groupama 2 (the orma 60 tri) would hit the market any moment priced to sell? :rolleyes:

#37 MR.CLEAN

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Posted 20 March 2012 - 11:05 PM


UPDATE - Groupama's sailing team publicist contacted us to let us know that a few mistranslated words can really change the meaning of a story. Here's their new clarification:

Groupama has posted financial results with a deficit of 1.7 billion Euros. Within the scope of the cost reduction plans among all Groupama's subsidiaries, the sports sponsorship department is also having to make some choices:
1) Non renewal of the Lyon and Marseille football clubs at the end of 2012.
2) For sailing, we await the regulations for the next edition of the Volvo Ocean Race 2014-2015 before making an announcement about participating for a second time, as is provided for in the contract [between Franck and Groupama]

In any case, Groupama confirms its willingness to continue its partnership with Franck Cammas, with whom it has been involved since 1998.

Any backstory there Clean? Does the sponsorship give ROI, as opposed to the arrangement with the two football clubs?


No idea on the relative ROI, my guess is that the sailing sponsorship delivers far more internationally (especially the Jules Verne), while the football delivers a lot nationally. I don't think the company is quite sold on the VOR yet.

#38 supine

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Posted 21 March 2012 - 07:24 AM

does it mean i can hope groupama 2 (the orma 60 tri) would hit the market any moment priced to sell? :rolleyes:


I thought it was for sale already. They had an ad in Seahorse a while back offering 3 of their boats.

#39 Te Kooti

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Posted 23 March 2012 - 11:04 AM

In any case, Groupama confirms its willingness to continue its partnership with Franck Cammas, with whom it has been involved since 1998.



And so they should continue.

After all he has done for them.

#40 josselin

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Posted 05 May 2012 - 09:35 AM

french link about the fact that Groupama will focus in the next year on europeen sailing programm with cammas with a budget decreased from 25MEur to 10MEur per year. No more VOR for them but maybe MOD70 or solitaire du figaro ...

They believe that getting out 100% of sailing sponsorship will be a big PR mistake.




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