Sponsors that want exclusivity have done a lot of injury to the sport, at least here IMO.
For example? Btw by "exclusivity" I meant something like social/economic exclusivity i.e. what Louis Vuitton sells - not being an "sole sponsor".
You should very well know that the PR and public outreach coming from major events is dictated by those that pay their big bills - in other words, title sponsors. In fact, in many cases the title sponsors are quite insistent on controlling the message that goes out so that it fits with what they are trying to sell, or in some cases, even sending their own PR and publicists down to do it themselves.
This changes the typical events top PR goals from growing the event and reaching as many people as possible to reaching only the potential customers for the title sponsor. Instead of wide-appeal videos and stories, you get understated and sanitized copy and dull multimedia content. Instead of continually growing, you get stagnant. Welcome to the last decade of sailing in the US. Where we had Pepsi and American Airlines, now we have Rolex and Lexus and Louis Vuitton.
Not that they don't have their place, but we should strive for the big guns as title sponsors, their range is far greater. Red Bull's PR will reach more people in a month than Louis Vuitton's in a decade. It works for both, and both's money is green, but only one is good for the future of sailing.
How about you create a plan where sponsors are supposed to focus on "growing the sport". Let's see your exact ideas about how all that is supposed to happen, who pays for it, who gets the benefit, how the results are measured. Get back to us after you've sold a couple of big sponsors on helping to "grow the sport" first.
If you just want more people paying attention to sailing so more people can read or watch what you do in the media, just say that too, nothing wrong with that.
But I am confused why you think one brand is better for the sport than another. If the only people who are sailing are those who drink Red Bull, all we will see sailing are kites, probably. Alot of owners of the boats you drool over happen to like buying and wearing Rolex watches or driving a Lexus.
You constantly make all this an either or proposition. Big yacht clubs are bad, open events are cool. Rolex and Lexus are bad sponsors for the sport, but Red Bull is cool. In fact, all of it matters, and all of it can be good. The sport needs all these sponsors that reach into all these different market segments.
By the way, I was involved with the first Lexus sponsorship, which was so long ago I can't even remember the year, it was either '89 or '90. They did an event in Newport, RI. Then they spent many years working with Hospice in the Annapolis area.
Last I remember of Pepsi, they supported DC in '87 and '88. American Airlines is bankrupt, in case you hadn't noticed.