Volvo Ocean Race Dismasting Clips?
Posted 22 May 2012 - 05:37 PM
How come there are no clips of the dismastings we have seen in the Volvo?
I understand it is a taboo subject for the sailors but surely the major event of a dismasting was recorded?
Posted 22 May 2012 - 07:11 PM
Posted 23 May 2012 - 12:20 PM
Posted 20 July 2012 - 01:37 AM
Posted 20 July 2012 - 06:52 AM
Posted 23 July 2012 - 09:58 AM
Posted 24 July 2012 - 08:09 PM
Posted 29 July 2012 - 06:39 PM
That raises another point. In the debate of the VOR going one-design, lots of people have said no sponsor wants to be associated with a losing team. Clearly that's not the case. The last pro team in any race in any sport still has sponsors. The last team in any professional league still has sponsors. The truth is, as Donald Trump said, there's no such thing as bad publicity. The biggest benefit of advertising or sponsorship is simply getting your name out there. So, if teams want to maximize returns for their sponsors, they shouldn't care about bad publicity, but should just go for publicity. That would include any striking footage, including the rig coming down.
Posted 29 July 2012 - 11:25 PM
We had some pretty dramatic pictures once things had sort of stabilised - guys jumping into the water to cut things free. And later, the forlorn image of a shattered stump with trisail jury rigged.
There is a difference between bad luck and a losing team. Even a winning team can have bad things happen. Groupama lost a mast and still won, Puma came second. Images of triumph under duress are great publicity. Being the team that comes last every race, or is simply not competitive, is very different. That is why the VOD65 is considered a good thing. It means that the boat ceases to be a factor in how competitive the team is, and thus the sponsor is not hit with outspending the other teams on a boat, only to discover that their team can't mix it with the others, has no chance of winning, and is the subject of constant derision from the peanut gallery. Sponsors calculate value in terms of media exposure. In a car race the sponsors sit with stop watches timing how long their logo is on screen. In print media they will count up the number pictures with their logo present. The leading teams will always do better at this calculation. If your team is seeking sponsorship you are pitching a package that will provide media coverage for the sponsor. They won't be happy if this coverage is at the low end because you never win a race, or worse, can't win a race.
Years ago in the AC trials, one of the Australian boats cracked in half and sank in moments. The final image was the Sun Microsystems logo on the bow sliding into the water. A picture that was used around the planet. A mate of mine worked for Sun, and proudly told me that it was him that got the logo there.
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