VOR organizers made it very clear, very early in fact, that they were putting their where-with-all behind a US under 30 entry, and that this was the only US effort that they felt warranted their interest and or expertise. There are two very well funded TP52 campaigns whose benefactors are very well connected US individuals, one VC and the head of Amway. Devos would be well advised to help support the US team, as his largest market for growth is China. However, this does not change the fact that VOR has done everything possible to shoot themselves in the foot. The CEO of the event was present for pitch meetings months ago, and funding still has not emerged. This illustrates two points, corporate entities in the US place little emphasis on Larry Ellison's chosen hobby, and/or they do not take the event seriously. The state of affairs is quite sad actually.
I think Devos is pretty well situated to decide how well advised they are to support the US team. The fact is there are a lot of people in charge of corporate sponsor dollars that could make the decision in favor of funding a Volvo campaign, from the Devos', to the Kochs and Kohlers and Ellisons and on and on and on. Likewise there are lots of companies from soft drinks and power drinks, etc. that spend a shit ton more on events and sports with even less mainstream appeal than offshore sailing. The space jump stunt alone cost Red Bull $50 million dollars! The problem isn't some kind of "keep it from being populist and downmarket" conspiracy bullshit like Clean is selling, it is that none of the existing events have properly marketed to US corporations. It has obviously been amateur hour on that, and the current Volvo instalment is just yet another example. Volvo got themselves sold a bill of goods by the one design crusaders, have they realised it yet? How late is it going to go before they "revamp" the program and clean house?
Rolex's sponsorship program ain't no bullshit homeboy. You really think a company that depends entirely on "exclusivity" and has been the single biggest sponsor of american sailing for two decades doesn't have a plan to make sure the 'image' stays that way?
And I don't know where you get your info from, but there was no one selling any 'goods' to VOR. The organization made their decisions from the top down in concert with the likely competitors and existing and likely sponsors.