World Failing sent this out the other day. Not that in the scheme of things it really means all that much to about 99.9999% of people who actually race sailboats. But whatever, let them try to "regulate" the sport. Between the current apathy and more regulation it should only serve to hasten their demise.
The joke of this is that the Executive Committee has now basically turned everything over to a non-sailor. They seem to think they can do a better job of commercializing sailing all of the sudden. Good luck with that.
Luca Devoti does an excellent job refuting their whole "green" thing too.
For immediate release: Tuesday 4 October 2016
Issued on behalf of World Sailing
World Sailing launches new strategic positioning: Sailing - Sport, Nature and Technology in perfect harmony
World Sailing is pleased to announce a new strategic positioning for the sport, expressed in a new, fresh and modern brand identity.
A stronger and more contemporary visual identity alongside a new vision and mission puts sport, nature and technology at its core and fully completes the transition from the International Sailing Federation (ISAF) to World Sailing which commenced in November 2015.
The new brand identity has been rolled out across World Sailing's digital properties alongside the release of a short film highlighting sailors, coaches, sailing fans and sports fans reinforcement of the new positioning. Click here to view the film.
World Sailing's Vision and Mission:
Vision: A world in which millions more people fall in love with sailing; inspired by the unique relationship between sport, technology and the forces of nature; we all work to protect the waters of the world.
To make sailing more exciting and accessible for everyone to participate or watch; and use our reach and influence to create a sustainable future for our sport and the waters of the world:
• To create, and regulate, exciting competition events to showcase the natural power of wind driven water sport;
• To build a strong profile and image for sailing – using our key points of difference to resonate with people and give them a lifetime of sport;
• To create a tangible sustainability programme that maximises the positive effect that the sailing community can have on our environment.
All of this can be encapsulated in a simple message: sport, technology & nature in perfect harmony.
World Sailing CEO Andy Hunt commented, "World Sailing has to adapt and seize opportunities and our new positioning captures both the substance and emotion of why we all have a passion for sailing.
"A more contemporary brand identity for World Sailing represents our new proposition to ensure we stand out in what is a very crowded marketplace and provide us with the flexibility to meet the communication needs of a modern, complex, multi-channel organisation.
"We hope that new brand identity will resonate well with fans, sponsors and the sailing community and captures the collective desire of Sailors to be the guardians of the Ocean.”
At World Sailing's 2016 Annual Conference in Barcelona, Spain the new brand will come to life, enabling the sailing community to explore how to maximise the impact of the new Vision and Mission.
Sailing will be laying down plans for a healthy sustainable future for the sport, as well as the more specific subject of sustainability in the waters of the world. The dialogue and engagement will be centred on an overarching theme of, 'Our Sustainable Future'.
By Daniel Smith - World Sailing
World Sailing Marketing and Media Department
Tel: + 44 2380 635 111
ABOUT WORLD SAILING
World Sailing is the world governing body for the sport of sailing.
World Sailing is made up of 141 Member National Authorities (MNAs), who are its principal members, and responsible for the decision making process that governs the sailing world.
There are currently more than 100 World Sailing classes, ranging from the small dinghy classes for young people up to 60-foot ocean racers.
For more information about World Sailing please go to sailing.org or contact firstname.lastname@example.org
Phone: +44 (0)2380 635111
Fax: +44 (0)2380 635789
Postal Address: World Sailing (UK) Ltd, Ariadne House, Town Quay Southampton, SO14 2AQ, United Kingdom
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This Press Release has been sent by Sotic on behalf of World Sailing