The tragic events on the West Coast should be a wake up call to all of us that we we either take control of our sport by education and training or we will end up being regulated into low fun factor.
I can't comprehend how Rolex could attach their brand to this kind of incompetence. Even Rolex failed by not ensuring that Yahoo7 would broadcast this live to the World. I have lost all interest in the race.
This should be a classic case study in cluster f*cks for people in the marketing/internet/event mangement industries to study and learn from.
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