my metro NYC club has acquired over many years 10 daysailers that are used precisely for social members and wives to learn and love sailing. At first, we 'real sailors' grumbled about the lame ass boats taking up scarce moorings. But now 15 years or so years later, these boats are used 5-7 days a week and even the most grumpy of us are big supporters.
Every day is geared to a different demographic, Ladies learn to sail night, family sail night, ladies Intro racing, advanced racing, fun sail for noobs, etc etc. The price for season is dirt cheap around $200, so easy to join. Note - most days are geared for moms and wives and the boats are booked solid all season.
people naturally migrate after a few seasons from the club training boats to full fledged sailing.