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Worst Sailboat Ad of All Time


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2 minutes ago, Rasputin22 said:

Could be a lot worse...

Yeah, they might have shown it with the assy up backwards like the Bene one :D

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The worst sailboat ad?  All the ones in which the genoa is way undertrimmed and the main is strapped to the centerline of the boat while all the supposed sailors are smilining...

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1981 - 27 feet, just enough boat to cruise with a family of 6 for two weeks.

2021 - 27 feet, just enough boat to take 3 people on a 2 hour daysail.

I'm actually more aligned with the latter; unfortunately that means I'm about 25 years away from affording a boat that matches my use case. 

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It is a pretty bad ad. Butt-ugly boat, mostly motoring in three knots of wind, accompanied by a droning, nails-on-blackboard soundtrack that promotes suicidal ideation. 

P.S. No lifejackets, no helmets, no sunscreen, no DayGlo clothing, no CO2 detector, no EPIRB, no life-raft, no float-plan filed ... and most scandalously of all, no anti-Covid masks, and openly drinking-and-boating!!! Health and Safety brigade would have a field day. :P

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This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

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Absolutely not.   That is not the worst advertisement of a sailboat ever.  My submission is much worse.   Beat this ! 

imageslaunch-0213.1969.articlefull.0.png

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Sailboats can never reach the peaks or incredible valley's that Powerboat purveyors go to make the sale.   The stories and rumors about how far superyacht sales tactics go if only slightly true are in a class all to their own.   However in production and lets say affordable boats there was that Italian boat show with the two naked women making out in a runabout.   (<20 feet long)   Not sure if this is the best or worst attempt to sell boats but it sure is much different than the Annapolis boat show. 

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3 hours ago, Crash said:

This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

There is definitely some truth here.   With all the recent Tech money and those who invested in Tech looking for ideas where to put that money, a boat with some Translat 22 features that is marketed as you indicate sounds like a winner to me.   A 30ish foot boat that can take you places but get  you home in the worst conditions.   Something that is similar to a 4 Runner, Hillex ?or Jeep.    Preach on !  

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6 minutes ago, Black Sox said:

If this is the future of sailing, sailmakers will have to start re-training as high-end upholsterers.

I think the transition has begun... :(

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I don't see the problem.   It's a lake boat, being sold as a lakeboat, to people who want to look cool glide slowly around a lake in a force 0 gusting gale force 1.

 

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12 hours ago, Pokey uh da LBC said:

The boat isn't the problem. It's the lack of sailing in a well-produced ad that bugs me. Although I don't get the little notch for containing the tiller extension. Or why they would highlight it in the video.

You have never single handed a tiller boat?

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13 hours ago, Pokey uh da LBC said:

The boat isn't the problem. It's the lack of sailing in a well-produced ad that bugs me. Although I don't get the little notch for containing the tiller extension. Or why they would highlight it in the video.

Its also for locking the helm when in marinas or mooring.

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15 hours ago, SEC16518 said:

Where do you put the champagne flutes down when the breeze is over 5knts???

Yea, a couple years ago there was a new boat briefly in my redneck reservoir marina.    A retired couple took one of those week long courses in Florida and bought a boat.   Nobody told them about ethanol and they were unable to get the new outboard to run a week after launch.    I found them cranking away when I showed up for an after work sail, and started talking.    They accepted a ride on my 22, since it was the frustrated skipper’s birthday.    He was smiling widely when I gave him the tiller, but kept steering in the direction he looked, to predictable results.    He happily luffed and gybed for an hour or so.   She broke her wine glass in 5-10.  I never saw them or their boat again.     

@Crashis right, the genteel image doesn’t serve sailing well, at least for small to midsize boats.  On the other hand, Monday I met a guy cartop sailing a geodome aerolite with a Tesla.   Maybe that’s the future of the sport.

C76411C7-1A5D-4861-B850-AE300129B3B2.jpeg

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4 hours ago, sailman said:

You have never single handed a tiller boat?

exactly. a locked off tiller is pretty much the only self steering you need as long as the breeze is forward of the beam.

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8 hours ago, Kent H said:

There is definitely some truth here.   With all the recent Tech money and those who invested in Tech looking for ideas where to put that money, a boat with some Translat 22 features that is marketed as you indicate sounds like a winner to me.   A 30ish foot boat that can take you places but get  you home in the worst conditions.   Something that is similar to a 4 Runner, Hillex ?or Jeep.    Preach on !  

I am not sure you are right here.  Boat sales are up amongst those in their 20’s. You have a lot of people who are making 100k plus 200k as a couple and jobs that allow them to work from anywhere.  It is the water version of van life.  Some of us read Dove and the new people watch La Vagabond or a T&A YouTube channel and get the sailing/boating bug.

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I didn't know this one, but I think there is an overlap with the target audience of this thread, so...

btw: is it just me or does he look really, really creepy in the last shot?

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13 hours ago, Svanen said:

It is a pretty bad ad. Butt-ugly boat, mostly motoring in three knots of wind, accompanied by a droning, nails-on-blackboard soundtrack that promotes suicidal ideation. 

P.S. No lifejackets, no helmets, no sunscreen, no DayGlo clothing, no CO2 detector, no EPIRB, no life-raft, no float-plan filed ... and most scandalously of all, no anti-Covid masks, and openly drinking-and-boating!!! Health and Safety brigade would have a field day. :P

FIFY

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51 minutes ago, Matagi said:

I didn't know this one, but I think there is an overlap with the target audience of this thread, so...

btw: is it just me or does he look really, really creepy in the last shot?

That was filmed up in Howe Sound using a local J/29.

The owner said she was hidden in the cockpit (in a sailbag I believe) steering the boat.

Must have been a bit tricky because in one sequence about halfway through it looks like the genoa is backwinded - plastered against the windward shroud.

Or may have been a trick of the light, or the director wanted a tranquil looking shot with the boat sailing flat.  IDK.

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42 minutes ago, 12 metre said:

That was filmed up in Howe Sound using a local J/29.

The owner said she was hidden in the cockpit (in a sailbag I believe) steering the boat.

Must have been a bit tricky because in one sequence about halfway through it looks like the genoa is backwinded - plastered against the windward shroud.

Or may have been a trick of the light, or the director wanted a tranquil looking shot with the boat sailing flat.  IDK.

I like the "back winded" euphemism.  Especially since it looks like it was being towed in that shot.  The tow boat is the Viagra.  Truth in advertising.

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2 hours ago, r.finn said:

I like the "back winded" euphemism.  Especially since it looks like it was being towed in that shot.  The tow boat is the Viagra.  Truth in advertising.

Lol.  I hadn't even thought about the possibility of the boat being towed to be honest.  Makes total sense now.

So you're saying ads can be deceptive?  :o  Say it ain't so .

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18 hours ago, Crash said:

This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

I saw a chap in the south of France 18 months ago sailing a brand new J 121 solo . It had bad ass black racing sails and fruity deck gear . He did a few laps of the bay and went back into the marina .

he looked just like the dude sailing that Wally 100 …white linen shirt and rolled up trouser cuffs etc . There are small pockets of that market around in a select few countries . But hell that’s a cringey ad 

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21 hours ago, Crash said:

This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

I wear button down thick-ish white 100% cotton shirts a lot sailing. They work well in a number of ways.  Try it, you’ll like it!

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15 hours ago, TwoLegged said:

I don't see the problem.   It's a lake boat, being sold as a lakeboat, to people who want to look cool glide slowly around a lake in a force 0 gusting gale force 1.

 

Ever gone out for a foto shoot sailing and there’s no wind?  :rolleyes:  “hey!  Let’s let’s do it again another day”. And the team all look at their calendars…..and they’re out 4-6 weeks….. 

This is a great vid to show to a barely sailing wife. Playing hooky from work with friends on a nice afternoon?  Dragging feet in the water is cool- Amati’s transom was actually designed to accommodate that very thing.  I liked the vid.  See a lot like it out of Northern Europe, where the ~30’ market is hot.

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10 hours ago, Matagi said:

I didn't know this one, but I think there is an overlap with the target audience of this thread, so...

btw: is it just me or does he look really, really creepy in the last shot?

“I really really shouldn’t pop a Viagra before I go sailing”. He said, looking lovingly at the mainsheet blocks…

 

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Seems to me there are a lot of hypocrite stickboaters posting here!

I mean, what is wrong with a Gecko AP?

geico-the-geckos-journey-baltimore-boat-large-5.jpg.1dc7075f3962d7e3ad8db438cfe3c5ee.jpg

Can't be worse then a Raymarine AP, or your wife. And if you get a female inflatable Gecko, and some of that Viagra, then you're all set for single handing.

And then all that moaning about the champagne flutes, I mean what's breakfast without some Dom Perignon in crystal flutes. Bad weather, you just drink more!

Bet you keyboard sailors get nauseous from watching those serene ads, and become histarical at the idea of setting a spi backwards, let alone sailing backwards. Oh, and those with a purple compulsion, do they have purple spi's too? Asking for a brother.

And finally, to be positive for a change, here the best sailboat ad, with pfd:

 

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On 10/23/2021 at 12:58 PM, Black Sox said:

If this is the future of sailing, sailmakers will have to start re-training as high-end upholsterers.

My sailmaker told me he makes more money with tarps for motorboats than with sails. :( 

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11 hours ago, Amati said:

I wear button down thick-ish white 100% cotton shirts a lot sailing. They work well in a number of ways.  Try it, you’ll like it!

Microfiber works better and is less anachronistic for the modern boat.    (Neoprene in the late fall, not wool).

 

 

 

 

 

 

 

Plus it’s easier to get the wine stain out.    :D

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12 hours ago, Fiji Bitter said:

Seems to me there are a lot of hypocrite stickboaters posting here!

I mean, what is wrong with a Gecko AP?

geico-the-geckos-journey-baltimore-boat-large-5.jpg.1dc7075f3962d7e3ad8db438cfe3c5ee.jpg

Can't be worse then a Raymarine AP, or your wife. And if you get a female inflatable Gecko, and some of that Viagra, then you're all set for single handing.

And then all that moaning about the champagne flutes, I mean what's breakfast without some Dom Perignon in crystal flutes. Bad weather, you just drink more!

Bet you keyboard sailors get nauseous from watching those serene ads, and become histarical at the idea of setting a spi backwards, let alone sailing backwards. Oh, and those with a purple compulsion, do they have purple spi's too? Asking for a brother.

And finally, to be positive for a change, here the best sailboat ad, with pfd:

 

Ahaha thats epic and so very English .  Do they make a version with a pissaphone for taking a leak ? 

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On 10/23/2021 at 11:19 AM, 12 metre said:

That was filmed up in Howe Sound using a local J/29.

The owner said she was hidden in the cockpit (in a sailbag I believe) steering the boat.

Must have been a bit tricky because in one sequence about halfway through it looks like the genoa is backwinded - plastered against the windward shroud.

Or may have been a trick of the light, or the director wanted a tranquil looking shot with the boat sailing flat.  IDK.

Look closely at that frame, you will see the tow rope pulling the sailboat. hard to see on the you tube but was obvious on the TV

viagria.jpg

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On 10/22/2021 at 7:47 PM, 44forty said:

There’s a bloody cool boat under all those cushions and friggery . I would be all over a stripped out version , if I could afford it 

I agree, There sure are some haters here ready to stomp on anything. When I was a young kid, I saw a small ad in the back of Yacht, Racing & Cruising magazine in late 1976 and mailed in one of those cards to send me more info on the boat. The pamphlet showed up and had some photo's ( I think it was their very fist brochure), the water was flat, no wind and another photo promoting the interior full of cushions, a v-berth and a sink so you can go cruise with it; it looked way too plush for around the buoys or take it very seriously.

It was called a J-24, yeah that one didn't work out either :)

 

PS> Have any on you ever sailed on lakes in Europe before? (Balaton, Solina, Gieseplas, Shkodra, Zurich........etc) They're mostly very light wind spots, very few are like Garda; sadly a lot of the time it's light conditions but good for chilling with the GF. Plus the GF would much rather have that boat than my Star, Finn or Dragon. The GF/wife factor sure helps a ton when they give the thumbs ups when spending money on weekend toys. She would love those cushions on the stern and the swim ladder. The boat looks like a newer version of a Landing School 30.

 

Here another pic I found w/o cushions

BBC810EF-A4F8-4BCB-83E5-31383EC1F9C2-165

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On 10/24/2021 at 7:41 AM, Lark said:

Microfiber works better and is less anachronistic for the modern boat.    (Neoprene in the late fall, not wool).

 

 

 

 

 

 

 

Plus it’s easier to get the wine stain out.    :D

you have obviously failed to follow the instructions - included within the instructional video posted by the OP. For your benefit, here is another one: 

 

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On 10/23/2021 at 1:05 AM, Crash said:

This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a three Jeep Wranglers, or the four new Ford Broncos, or as a one and a half to two family recreational vehicles (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

Probably around $140k US out the door, nicely outfitted ("starting from" around $100k euros).   Modified your post as appropriate. 

 

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3 hours ago, See Level said:

 

Or the occasional cannon for the fancy stuff.

speaking of cannons, whatever happened to the crew who almost got his head blown off at the start?   the race committee ?

 

the first boat, if someone offers it to me for a really good price , i'd take it,  though it does seem to be lacking in cup holders..

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A good ad needs to tell a story. It would have been better if they had showed the three of them sailing to a nice quiet anchorage, dropping the hook, opening the champagne, then the two guys playing ‘pig on a spit’ with the chick on the cockpit cushions. 

And it would search better on pornhub with a bit of ethnic diversity. 

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I think there is already a genre for that and more than enough educational shorts they could have used as marketing research. 
Sex sells

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1 hour ago, hoektron said:

This thread is some peak boomer shit. And you wonder why "tHe SpOrT iS DyINg" 

Son, do you like Gladiator movies?

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7 hours ago, hoektron said:

This thread is some peak boomer shit. And you wonder why "tHe SpOrT iS DyINg" 

Ahh, a voice from the generation who isn't getting any. 

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13 hours ago, bstrdsonofbtl said:

The shape of things to come....

 

I’ve danced like that on the foredeck, but only until I finally got the loaded spin sheet unwrapped from my ankle.

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21 hours ago, Sail4beer said:

Sex sells

The funni thing is- there is no place to have sex on this boat aaaand it cant get away from shore enough so your woman wont be worried about being seen pounded

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16 hours ago, hoektron said:

This thread is some peak boomer shit. And you wonder why "tHe SpOrT iS DyINg" 

and you are the dude, who desperately tries to act hip and young and be on the same wavelength with supposed cool youth. 

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3 hours ago, pironiero said:

The funni thing is- there is no place to have sex on this boat aaaand it cant get away from shore enough so your woman wont be worried about being seen pounded

Some women aren’t worried about that, I can assure you. :ph34r:

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4 minutes ago, Sail4beer said:
3 hours ago, pironiero said:

The funni thing is- there is no place to have sex on this boat aaaand it cant get away from shore enough so your woman wont be worried about being seen pounded

Some women aren’t worried about that, I can assure you. :ph34r:

Gotta love thoise confidentte ounes.............. thay our a blesseng              :)

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10 hours ago, Sail4beer said:

Some women aren’t worried about that, I can assure you. :ph34r:

these women you are talking about dont need yacht at all(couple of beers from 1$ shop will do fine), im talking about somewhat high flight birds

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Looks like an expensive lake boat, no more than that.

I don't get the desire to own a small 20ish foot boat. No room for multi day trips unless you are camping on the shore. And they cost a lot more than a dingy sailboat to manage and upkeep. But I guess you can fit your want to be sailor friends on it for a day on the lake. 

 

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That "windshield" burns my eyes!

 

For some reason these lake boats remind me of 'crazy rig' day back in the 70's during summer Jr. sailing camp on LIS: 1 day to transform your team's boat however you want and round a course!

I always wanted a 'mini big' boat (pre J24) so one year we turned my Blue Jay into a mast head with overlapping jib and double spreader rig, a flush (plywood) deck, 2 winches and a wheel! Our wheel solution was a disaster tho!

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7 hours ago, Liquid said:

That "windshield" burns my eyes!

 

For some reason these lake boats remind me of 'crazy rig' day back in the 70's during summer Jr. sailing camp on LIS: 1 day to transform your team's boat however you want and round a course!

I always wanted a 'mini big' boat (pre J24) so one year we turned my Blue Jay into a mast head with overlapping jib and double spreader rig, a flush (plywood) deck, 2 winches and a wheel! Our wheel solution was a disaster tho!

its prolly for a soft dodger\tent in case of bad weather conditions, you know... so you can stay dry and see where you steer

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21 hours ago, retroSail said:

Looks like an expensive lake boat, no more than that.

I don't get the desire to own a small 20ish foot boat. No room for multi day trips unless you are camping on the shore. And they cost a lot more than a dingy sailboat to manage and upkeep. But I guess you can fit your want to be sailor friends on it for a day on the lake. 

 

20' boat?   my blocks and turnbuckles are in the <$50 range       and a new flying scott is now going for $30k      I paid less than $10k for my dumpy 20'er...  

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39 minutes ago, Grande Mastere Dreade said:

 

then I'd expect the handle bars to be lower..

Yeah, when I look at the position of those things, I think I must be doing something wrong.

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49 minutes ago, Sail4beer said:

Electric winches, eh?! I doubt anyone with a 27’ sailboat with them would ever resort to launching an A sail. 

 

Whaddayagonnado when you prioritize wall-to-wall cockpit cushions over running rigging functionality...

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