10,000 rooms. Where's the beef?

[axolotl]

OK, 10,000 room-days over 3 years is only 10 rooms per day, hopefully near the venue. Would seem to be a small price to pay to make certain critical people are in town during the ramp up to the Cup? This is a tempest in a teapot.

 

[PeterHuston]

OK, 10,000 room-days over 3 years is only 10 rooms per day, hopefully near the venue. Would seem to be a small price to pay to make certain critical people are in town during the ramp up to the Cup? This is a tempest in a teapot.

Here's an idea: Why don't you buy a hotel and give them all the rooms they need.

 

[Barnyb]

Interesting especially if Accor is established as a sponsor of Team France

This could have been done in conjunction with Team France to assist them to reach the start line

or it could have been done in spite of Team France and really pissed them off and decreased their chances of raising funding.

 

[Innocent Bystander]

OK, 10,000 room-days over 3 years is only 10 rooms per day, hopefully near the venue. Would seem to be a small price to pay to make certain critical people are in town during the ramp up to the Cup? This is a tempest in a teapot.

This. The San Diego hotel industry brings in more the $1.5B annually so over 3 years, we are talking 2.75m (rack rate and not actual cost) in tax deductible marketing expenses out of a 4.5B cash flow.

If they don't want the cup, fine. 2.75m is a bunch of money to the readers and they won't do the math. It a very small drop in the San Diego hotel industry's ocean of money.

 

[McGyver]

"Tourism board members seemed cool to the America's Cup idea, to say the least. Matt Greene, of Evolution Hospitality, a hotel management firm, said hoteliers in San Francisco described the event held there last year as an epic failure." (emphasis mine)

Any other explanation needed? On the other hand, how many hotel rooms Bermuda has?

How can they take the oldest sport competition in the world and screw it up so badly?

 

[Splintered]

I say don't let the door knob hit you in the ass on the way out.

 

[Innocent Bystander]

I don't think Accor have any hotels in Bermuda or San Diego.

It's losing a couple million for no gain. That seemed to be the industry's objections. If it's a great big gravy train for god's sake why can't the people marketing the cup come up with the numbers? Either it's not a gravy train and/or the marketers are idiots.

Very few times are the hotels 100% full at a full ride rate. They may fill up with internet specials, AAA , or military rates. If the give away rooms for marketing, they get to claim full "rack rate" as a marketing expense for rooms that might otherwise be unsold or, at nest sold at a deep discount. A $2.75m "value" isn't a $2.75m expense. You could make the case that some nights, the giveaway would actual increase net profits

If they don't feel it's a deal worth making, that's fine. The faux outrage on the rumored front page and in the article quoted is bullshit.

 

[SellingSailing]

So the stated reason for needing the room is to court sponsors. Think about that for a second..."hey Ms. CMO in Chicago or NY, take 2 days to come see us in SanDiego and we'll cover your hotel room (but not the mini bar, or breakfast, of your internet connection, or...)."

I'm sure that offer will have sponsors flying into San Diego by the droves..

What a plan...now if we just had something to sell and salesmen to sell it!

 

[DA-WOODY]

Detroit now in lead after offering 10000 housing units

And they can keep them - move in tomorrow

 

[~Stingray~~]

What a plan...now if we just had something to sell and salesmen to sell it!

something on that front, at http://www.smebranding.com/content/challenge-accepted-sme-rebrand-americas-cup-0

--

Challenge Accepted! SME To Rebrand America's Cup

August 2014

SME, Inc.

New York City, NY

The America's Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America's Cup. SME's challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as 'The World Cup of Sailing'.

"It's great to be working with the fabled America's Cup brand and their leadership team on the brand development of one of the most prestigious and esteemed events in the world," said Ed O'Hara, Senior Partner.

--

 

[Sol Rosenberg]

 

[sunseeker]

And don't forget the kardashian 6" white fuck me heels.

 

[DA-WOODY]

ACilk Purse Out Of a PIG w Lipstick

Make It !!

 

[Albatros]

OK, 10,000 room-days over 3 years is only 10 rooms per day, hopefully near the venue. Would seem to be a small price to pay to make certain critical people are in town during the ramp up to the Cup? This is a tempest in a teapot.

considering the size of the ego's involved, this is a bargain, no ?

 

[~Stingray~~]

OK, 10,000 room-days over 3 years is only 10 rooms per day, hopefully near the venue. Would seem to be a small price to pay to make certain critical people are in town during the ramp up to the Cup? This is a tempest in a teapot.

For SD's bid it's potentially one of hopefully many competitive benefit advantages over what Bermuda will offer.
That they have already agreed to offer more than two thirds of the higher number suggests they do see some value; it does demonstrate forward-leaning.

SD has a lot of infrastructure compared to BER, and hotels must surely be one of them.

 

[~Stingray~~]

How is it a shakedown? Neither SD nor Berumda will offer anything they aren't happy to offer. It's entirely up to them.

There's a perfectly reasonable chance that the SD bid folks asked ACEA what the hotel space wishes were, specifically because they wanted to try accommodate that factor among others. Conventions and other event discussions must surely talk hotel room numbers too.

 

[Albatros]

How is it a shakedown? Neither SD nor Berumda will offer anything they aren't happy to offer. It's entirely up to them.

There's a perfectly reasonable chance that the SD bid folks asked ACEA what the hotel space wishes were, specifically because they wanted to try accommodate that factor among others. Conventions and other event discussions must surely talk hotel room numbers too.

this message was brought to you by "all things pro-Ehman, ltd, inc, acme

there, fixed it for you B)

there is of course a slight difference between knowing what the impact would be on hotel room numbers, and the need to give them away for free ... seems to me a shakedown is a bit of an understatement, a holdup might be more appropriate, the good ole' wild west at it's best, you gotta love 'em :lol: .

 

[floater]

What a plan...now if we just had something to sell and salesmen to sell it!

something on that front, at http://www.smebranding.com/content/challenge-accepted-sme-rebrand-americas-cup-0

--

Challenge Accepted! SME To Rebrand America's Cup

August 2014

SME, Inc.

New York City, NY

The America's Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America's Cup. SME's challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as 'The World Cup of Sailing'.

"It's great to be working with the fabled America's Cup brand and their leadership team on the brand development of one of the most prestigious and esteemed events in the world," said Ed O'Hara, Senior Partner.

--

awesome - a new logo on the website.
But last I checked - what you really need for a successful regatta is a reliable breeze.

 

[DA-WOODY]

What a plan...now if we just had something to sell and salesmen to sell it!

something on that front, athttp://www.smebranding.com/content/challenge-accepted-sme-rebrand-americas-cup-0

--

Challenge Accepted! SME To Rebrand America's Cup

August 2014

SME, Inc.

New York City, NY

The America's Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America's Cup. SME's challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as 'The World Cup of Sailing'.

"It's great to be working with the fabled America's Cup brand and their leadership team on the brand development of one of the most prestigious and esteemed events in the world," said Ed O'Hara, Senior Partner.

--

awesome - a new logo on the website.
But last I checked - what you really need for a successful regatta is a reliable breeze.

the location don't need no stinkin breeze Cuz RC is Blowin It !!!