Builder's Report, April 2010

TVHSD

Member
I have recently returned from a working visit to the yard in Xiamen. They are quite busy there while preparing to ship (15) FT 7.5 models to various Chinese Naval Academies. It was a good opportunity for me to inspect the boats and they all look great. We anticipate further sales to the Academies as their sailing programs grow.

FT 10m

Bob and Ivan have designed a new rudder for the boat and the yard has the drawings in hand. The new blade and tiller will be built of carbon and will not feature a cassette. It is designed to fit the existing gudgeons and after testing will become standard equipment on all new boats delivered. The rudder will also be offered to existing owners at a reduced price. I don't have the final dollar amount yet but it should prove to be cost contained. We plan to sail the prototype in the historically breezy Long Beach Race Week June 25-27.

FT 7.5m

As mentioned above, the yard is close to delivery of (15) FT 7.5s. We went through them piece by piece and are quite happy with the job the builder has done. The original FT 7.5 that was in San Diego and then the East coast is now headed back to SD. After some minor detailing it will be offered for sale well under replacement cost. Two more FT 7.5s will land in San Diego in May to bring the San Diego total to 5 boats.

Demo Race Sails on the FT 7.5m

We are offering demo sails in San Diego on (2) FT 7.5 every Tuesday evening beginning April 19. We have a race committee provided by Harbor Sailboats and will match race the boats with owner prospects driving. Bring your crew of 3 total and we will provide a representative aboard with you for an evening of real world testing. If you fly in, I will put you up for the night on a charter boat and if you buy a 7.5, I will refund your airfare. (some restrictions apply) Email me for reservations as openings are limited. You don't have to be an owner prospect to participate but you do have to be a promoter or at minimum, a guest celebrity.

FT 13.8m

We gave plans to the builder and are awaiting some specifics back on tooling and construction costs. This project was not as far along as some had thought before Flying Tiger Boats took over from HT. I have at least 4 followers who continue to express strong interest in the boat and we are exploring several possibilities before determining how and when to proceed. I personally like this boat a lot and would like to see it built, but it will have to be financially viable for everyone involved. When we receive a firm quote and timeline from the builder we will proceed to the next step.

New Zealand Dealership

We are very close to announcing a dealership agreement with an experienced group in New Zealand. The First FT 10m to hit their shores will arrive in about 2 months. We have had several conversations with European interests in a similar fashion but have yet to find the right fit. If there is an experienced EU group out there that has some interest I would be happy discuss the opportunity.

Marketing

The FT 10 was born and sold on the internet with Sailing Anarchy members playing a very important role. While much of the low lying fruit has been picked, we believe the future of the fleet lies with producing a great product, customer support, and effective marketing. My first four months have been spent dealing primarily with administrative issues and climbing the learning curve on building issues. Now the time has come to devote more energy and resources to marketing. I know there is a lot of collective genius out there and I would like to tap into some of that brain power. As risky as it may sound, I am thinking about starting a marketing thread much like the original design thread to harvest some new ideas. The parameters are simple. There is not a lot of margin in these boats so the budget is pretty tight. We will be running some print ads in SW beginning in May but have always felt that the fleet members are our best resource. If you have read this far I would think you are likely a supporter of the project. What do you think? Do we start a thread to solicit marketing ideas?

Thanks for listening,

Tom Hirsh - Flying Tiger Boats

 
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TVHSD

Member
185 1024x768.JPG

15 FT 7.5 Loaded for Bear

 

StayinStrewn

Super Anarchist
1,603
1
Stratford, CT
nice work Tom...be sure to get a 7.5 up to LIS...seems like this would be a great club boat for the light(er) air venues as the 10m has demonstrated so well...

 

MR.CLEAN

Moderator
Other than throwing money in the garbage by spending it on a near-defunct publication where a tiny number of people will actually end up reading your ad, that's a great update and you sound like you are on the right track. But if you want to spend marketing money on silly things, you might as well spend the same amount you'd give to SW to hire a half-dozen kids to stick flyers on the cars at 20 US yacht clubs for better sales results (though you can't obviously get the guaranteed articles from the kids that you can when SW says "pay us and we'll write a story about you...")

But I'll save the rest of my suggestions for FT-10 marketing anarchy. Great job, Tom.

 
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port tack

Member
434
14
Gulf Coast
Tom, my best suggestion for marketing would be to have a couple of boats travel around the country and sail local regatta's. Get present or past FT10 (me :D ) owners to crew and pimp the boat. A true grass roots effort. I hate to say this but I do agree with Clean as to the value of a SW add. My area is turning to these type's of boat (trailerable). If a hurricane comes you leave, with your boat. My .02 cents.

 

doooouglus

Member
314
0
Tom, my best suggestion for marketing would be to have a couple of boats travel around the country and sail local regatta's. Get present or past FT10 (me
biggrin.gif
) owners to crew and pimp the boat. A true grass roots effort.
I could not agree with you more! Exposure at regattas counts for so much more than a huge advertising campaign. Yes, do some advertising (definitely one of those click ads on SA
cool.gif
) ... but ALSO get the boats out there so the potential buyers can put the boat on their wish list. IMHO, money much better spent.

There are a lot of good sailors in the class. I am sure that you can find a good "Left Coast" and Right Coast" team to promote your boat. Get teams put together that can produce results, have people skills, and let them offer "test sails" after the races. You'll close deals!!! I've talked to a buddy of mine down in Pensacola about the fun that I've had so far. He's going to crew with me at least one of the races during the winter series down there. I will bet that he'll be buyer. Why? The "feel factor" ... it will close deals!!!

Here in Atlanta, we've got what appears to be a good surge of interest. Last year we had one boat that showed up for our big Wed Night series (Thanks Ivars for giving me the bug...), this year we have three. Next year... bets are 5-6. I am taking a guy on the boat this weekend that I'll bet money that he'll be in one before the end of the summer. I've seen a lot of the M24 guys "eying" the boat as well.

Granted, I am not a retail guy. However, I do know that "paper" advertising can only get you so far. If your buyers can touch and feel the product... you're that much closer to getting them into hull # X .

Doug

 

Fishwater

Member
110
33
Tom,

A simple thing you could do is start a Flying Tiger Facebook page. It's free and easy to do. The Melges 32 has a page you can look at for an example.

 
The academy boats Tom? How will they be distributed fleet wise in China? Be a hoot if sailing became the 2nd stage of "ping pong diplomacy".

Your sale or the builder? Either way, congatulations. That's a good fleet to deliver in these times and climes

 

Steam Flyer

Sophisticated Yet Humble
47,989
11,674
Eastern NC
I have recently returned from a working visit to the yard in Xiamen. They are quite busy there while preparing to ship (15) FT 7.5 models to various Chinese Naval Academies.

... ... ... Now the time has come to devote more energy and resources to marketing. I know there is a lot of collective genius out there and I would like to tap into some of that brain power. As risky as it may sound, I am thinking about starting a marketing thread much like the original design thread to harvest some new ideas. The parameters are simple. There is not a lot of margin in these boats so the budget is pretty tight. We will be running some print ads in SW beginning in May but have always felt that the fleet members are our best resource. If you have read this far I would think you are likely a supporter of the project. What do you think? Do we start a thread to solicit marketing ideas?

Thanks for listening,

Tom Hirsh - Flying Tiger Boats
I din't see the risk in starting a thread on marketing. What could possibly go wrong? Other than having akaGP scare away prospective buyers, and he's doing that now.

As has been suggested, the way to sell 'em is to get a real live boat in front of an appreciative & receptive audience. You need a couple of owners who good (but not necessarily great) sailors who are also personable, who will campaign the boat actively around a circuit of regattas.

FT 7.5 appearance at Key West could have been the start of something big, a follow-up at Charleston, St Pete, etc etc was probably the plan but didn't happen.

FB- Doug

 
I believe you are doing one of the most important things already, this forum. There are other forums out there and getting the word out on them is perhaps the best form of advertising today.

I also believe that with boats like the Tiger, being seen at places like CRW and others is also key. And not always with the winners on board, but with those who are just sailing to sail and enjoy themselves. It may be just as important to have one of your boats in 10th place as it is 1st.

Perhaps save some of your advertising dollars to help get clients and their boats to a major regatta or two. And then make sure those owners and crews are very vocal about their boats and the fun they are having. You could possible do this as a "travel fund" that boat owners can apply for to get entries paid or help with transportation costs. That application could be pictures and an write up of how they use their boat or what they did at a local race or two. Of course, all of that for you to use on the various forums. In fact, part of the application could be how well the owner got the word out on their local forums.

 

shaggybaxter

Super Anarchist
4,665
2,761
Australia
Hi TVHSD,

mmm.......some thoughts.............

IF you are in a phase where you are happy with the design stage, and are prepared to ship boats......ie: you are ready to capitalise on the effort....

How about run a world-wide competition and give away an FT10?

Run it all year, make a big deal of the drawing, like Xmas or New Year.

Do something that anybody can do to enter, young old normal, eccentric, anybody.

Make a theme that has universal acceptance and recognition. To enter they have to send in a video of something with a name incorporating "flying" or "tiger" or "ft10" in it, could be a street name, could be a building, could be a drink, could be a kids stuffed toy.

Or it is the year of the tiger (chinese) why don't you make the theme "year of the tiger"?

You need to advertise it heavily, get the word of mouth running. Use local boats, stick 'em on the hard at the local regatta, park a fuck off great plasma TV over the boat and run entrants videos on it.

What is important, you want your main audience to be prospective buyers. The rest of the entrants are, to be blunt , salespeople for you. They are the Mums and Dad's and Kids of the prospective buyer. Think of something innovative enough, word will spread for you, they will tell their friends just because it is cute/unique/different that people could relate to and make, hence the thought of a video they had to uplink to the facebook page (is this possible?).

Like the idea of the facebook page, appeal to the Gen Y/Z riboflavin whatever the hell they are up to now, and it could really take off.

Wish I had enough brains to nail down something more concrete....

SB

 

Jose Carumba

Super Anarchist
3,066
0
Pugetopolis
Tom,

The old marketing axiom that you don't sell the steak, you sell the sizzle, has some merit.

Long ago when I sold Hobie Cats, the marketing was as much about the fun and camraderie of sailing as it was about the boats themselves. Hobie took an active role in forming fleets and holding regattas. There was great racing but more importantly there were good times afterwards on the beach with bbqs, beach volleyball etc. Families could come and have a good time on the beach while mom and/or dad were out racing. Get some pictures of kidsand young adults having fun on an FT 7.5. Buy ads on "active lifestyle" web sites showing the fun of sailing the boats and promoting the level racing. Show the boat (7.5) in tow behind the smallest car which can tow it so people see they don't have to keep it in the water and can take it on vacation with them and to distant regattas. Don't talk to the experienced sailor as much as to the young people looking for something new to do. If you are talking to the existing sailing crowd you are talking to a very small market who may already have boats anyway (but don't leave them out, of course). I know Hobies were almost a commodity and the margins were better but perhaps FT could do something on a smaller scale to start with. Take a page from the Hobie book and adapt it as needed.

I like the give-away idea too.

Joe

Edit: spelling.

 
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FuckYou

Member
485
0
Hi TVHSD,

How about run a world-wide competition and give away an FT10?

Run it all year, make a big deal of the drawing, like Xmas or New Year.

This might be the stupidest thing I've ever heard. How are you going to make a business out of giving shit away?

Q: Who would be most interested in a free FT10? - Answer: people who can't afford an FT10. Why would you want to attract a bunch of people who can't afford a boat you are trying to sell? This all-but guarantees you'll spend all your time and money on these idiots who want to get something for nothing.

I say start a kick-ass VERY active match racing league - based on fly-in visitors. Current FT10 owners support the effort by sending their friends, crew, et cetera to compete and trade information. Every two weeks, a sail racing clinic hosted by a HS instructor and guest 'celebrity' sailor - like Clean for example. Who wouldn't line up to hand Mr. Clean an ass kicking? After putting a severe beating on that guy, I'd feel so good I'd probably buy two boats. Same goes for Ed. Wouldn't you love to fly to SD on Southwest for $90; walk across the street; get into a fully rigged ready to go FT10; beat the shit out of some big mouth who can't stop talking about how good he is; have a beer and the next flight back - all for less than $500? God-damn that sounds like fun to me.

Yeah, a hot shit quick and easy match racing league is the way to go. I'll bet we'd fill a bracket of 64 competitors in about 3 days if someone put this together.

 
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shaggybaxter

Super Anarchist
4,665
2,761
Australia
Hi TVHSD,

How about run a world-wide competition and give away an FT10?

Run it all year, make a big deal of the drawing, like Xmas or New Year.

This might be the stupidest thing I've ever heard. How are you going to make a business out of giving shit away?

Q: Who would be most interested in a free FT10? - Answer: people who can't afford an FT10. Why would you want to attract a bunch of people who can't afford a boat you are trying to sell? This all-but guarantees you'll spend all your time and money on these idiots who want to get something for nothing.

I say start a kick-ass VERY active match racing league - based on fly-in visitors. Current FT10 owners support the effort by sending their friends, crew, et cetera to compete and trade information. Every two weeks, a sail racing clinic hosted by a HS instructor and guest 'celebrity' sailor - like Clean for example. Who wouldn't line up to hand Mr. Clean an ass kicking? After putting a severe beating on that guy, I'd feel so good I'd probably buy two boats. Same goes for Ed. Wouldn't you love to fly to SD on Southwest for $90; walk across the street; get into a fully rigged ready to go FT10; beat the shit out of some big mouth who can't stop talking about how good he is; have a beer and the next flight back - all for less than $500? God-damn that sounds like fun to me.

Yeah, a hot shit quick and easy match racing league is the way to go. I'll bet we'd fill a bracket of 64 competitors in about 3 days if someone put this together.
Dear FU,

Heheheh...armchair experts, You ....waste of time. If you stopped and thought for a second, or bothered to go and look at a book on marketing, you might recognise the strategy. It is one of the oldest in the world.

You are looking for mind share ( they are thinking of your boat, not somebody else's) One only person wins the boat, now 100,000 more are thinking FT's instead of the pissant bendy toy "they saw last week that looked pretty good, probably be a littel bit slow, but" of the boat buying market.

Rule number one of any marketing is mind share of your target market.

Rule number two is having as many people as possible promoting your product. You ask TVHSD and I bet you increasing the head count of the company is a major headache and financial drain. Refer his comments regards margins. Having people talk about your shit, not somebody elses is the whole i-d-e-a of marketing.

It would also cost you less to write off a boat than hire one more sales rep for a year.

You will get a HUGE more return in regards to marketing to write off a boat than one lousy rep in an office somewhere.

It's pretty simple. How much return will I get from the cost of doing it...

Want me to come round and wipe your arse for you as well? I can wipe the shit dribbling down your chin at the same time?

 


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