This'll go a long way toward solving the problem.We need to invite people to join the sport we love and help them see that it is something they too could devote a portion of their precious leisure time to.
Yesterday I briefly sailed with a couple of struggling racers --- who've been using their club's boat a year --- to teach them how and why to use the backstay adjuster (after fixing it for them) on their fractional keel boat. I got the distinct impression that one of the two became hooked. He certainly had a big grin. The other one seemed to want to get hooked, but he got seasick instread. We'll try again.