Pertinacious Tom
Importunate Member
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- #101
Imitation Beef Product
The alleged problems this censorship effort is seeking to address don't exist and aren't the real problem. The real problem is that they don't want the competition. Too bad.
Consumers aren't confused about these new "meat" products and the products are already making a point of advertising that they're plant based.Calling it Beyond Meat may soon be beyond the law in the Lone Star State. A bill advancing through the Texas legislature would pile new regulations on how the makers of plant-based and lab-grown foods could label their products.
On Monday, the Texas House of Representatives passed H.B. 316. The bill amends the state's food labeling laws to prevent newly defined "analogue" foods—a category that includes products from companies like Impossible Foods and Beyond Meat—from using terms like "beef," "meat," and "pork" on their packaging.
Plant-based food producers could still use terms like "burger," according to The Dallas Morning News. But any such analogue burger or sausage would need to have "plant-based," "meatless," "made from plants," or "a similar qualifying term or disclaimer" prominently displayed on the label. H.B. 316 would apply similar restrictions to lab-grown meat, which would have to come with a "lab-grown" or "cell-cultured" label.
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"As technology advances and food products for consumption are created using alternative ingredients and methods, Texans need the ability to make the distinction between meat originating from a carcass, meat substitutes, and cell-cultured products," reads a committee report on the bill. Its primary author is Rep. Brad Buckley (R–Killeen).
Opponents of the bill argue that the proposed regulations would do more to confuse than to clarify what consumers are buying. "Calling the burger 'plant-based meat,' combined with the ground beef appearance of the burger, lets home cooks know what to do with the burger when they unwrap it: cook it like they would ground beef," said Chuck Mains of Impossible Foods in a public comment on the bill.
Texas's bill is part of a trend. State legislatures across the country have introduced or passed bills regulating how plant-based foods can be labeled. Most have been the subject of lawsuits from plant-based food producers who argue that labeling restrictions violate their First Amendment rights to free speech.
"The First amendment turns on what a reasonable consumer will understand. If a reasonable consumer understands what you're saying, then the government isn't allowed to make you change what you're saying," says Justin Pearson, a nutjob with the Institute for Justice. "Just like reasonable consumers understand that chickens don't have fingers, and you shouldn't wear cotton candy, a reasonable consumer understands these plant-based meat terms."
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The alleged problems this censorship effort is seeking to address don't exist and aren't the real problem. The real problem is that they don't want the competition. Too bad.