Millenial here. This thing is fun to watch. Have seen every minute and will continue to do so.Well, it's all a big wank. So utterly fabricated and contrived and they expect people to get emotionally engaged? Millennial's will see straight through this. I used to be an F1 fan, but stopped watching years ago - it just doesn't do it for me anymore - cars running around burning fossil fuels for fun just feels wrong.
That said, setting the precedent of a $1M winners purse is a near impossible comittement to hold repeatedly. That figure will go down.