Hello Burning Man...I never drank XXXs, but in the 60s going south in Baja for surfing , we would stop in some hole in the wall liquor store in Rosarito Beach, and buy the cheapest crap they had...Corona... the beer of the poor people....$2 a case. Fast forward to the late 70s or so...OMG that crap is in our supermarkets now, and the yuppies think they are in heaven...I think it's called marketing/