Sign 'O the Times

Ajax

Ajax

Super Anarchist
14,999
3,283
Edgewater, MD
Ed or someone has been sharing some vaguely risque vintage sailing ads on the Page That Does Not Exist, and on Facebook.

Maybe we should re-name this place "Sailing Amish" due to the screeds and fits that people have posted over the exposure of a bewbie?  You'd think the Ed was posting Japanese tentacle porn. The nudity itself isn't very exciting to me as I've seen my fair share. What I find really interesting, is that at one time, sailing was regarded as so exciting and popular, that this type of marketing was employed. The targeted demographic was obviously very different. Younger.

It appears that at some point, sailing and yacht racing was considered on a similar level with performance auto and motorcycle racing and other such activities and used similar marketing techniques. Now, sailing seems mostly geared towards the older, retired set. The marketing I'm used to seeing today shows smiling, white, elderly couples lounging on deck in white, linen pantsuits with a glass of Chardonnay in their hands. Even more amusing, these images are interchangeable between sailing ads and financial planning and wealth management ads.

I realize that some pretty tasteless things have been posted on this site in the past, but I feel that these vintage ads being posted are taken totally out of context by the complainers. It's not about the boob, it's about how sailing was marketed and sold in the past, which I find pretty interesting.

I say, keep sharing these old ads. Everything from DC comics, to sailmakers. It's pretty cool.

 
Innocent Bystander

Innocent Bystander

Super Anarchist
11,749
759
Lower Southern MD
Well, back then sex was safe and there were these “racer chasers”. Better for the sport and our community to have those women on the bow or in the afterguard, but yeah, the PC crowd is over the top. 

 
HFC Hunter

HFC Hunter

Super Anarchist
1,207
105
The antipode, and home of HFCs
And it does prove they had tensionometers back in ‘77. A different orientation to the millennial edition...

8C06D66C-6CD0-4D7D-986D-7E95E29BD961.jpeg

 
C

comcrudesgru8

Member
386
9
Ajax said:
It appears that at some point, sailing and yacht racing was considered on a similar level with performance auto and motorcycle racing and other such activities and used similar marketing techniques. Now, sailing seems mostly geared towards the older, retired set. The marketing I'm used to seeing today shows smiling, white, elderly couples lounging on deck in white, linen pantsuits with a glass of Chardonnay in their hands. Even more amusing, these images are interchangeable between sailing ads and financial planning and wealth management ads.
Click to expand...
Not so.   Older retired set are ignored.    Its all about the penniless millenials waiting to inherit.    All about  flivvers and dinghies and foils  and  mutant speed  having no relationship with yachting.   The marketing adverts referenced above are never on sailboats,  only large motorboats.    I saw an ad for a Hinckley 50 left on the hard to rot by its owner because he had gone over to powerboats and the consequent poseur status that brings.   Can you imagine leaving such a boat uncovered and rotting on the hard ?    Its because of obscene wealth and lack of historical upbringing inherent to the nouveau.    If you have an advert at hand showing the elderly as above noted,  please post it or an url  so we elderly can look at it and feel left out.    Please and thank you.

 
SloopJonB

SloopJonB

Super Anarchist
70,941
13,802
Great Wet North
My fundamental views about this sort of thing are;

1. If you've seen two you want to see them all.

2. If someone is whining about something being "inappropriate" I assume they are a tight assed douche and immediately want to see a lot of whatever it is they are whining about.

 
Ajax

Ajax

Super Anarchist
14,999
3,283
Edgewater, MD
Long Reach said:
Not so.   Older retired set are ignored.    Its all about the penniless millenials waiting to inherit.    All about  flivvers and dinghies and foils  and  mutant speed  having no relationship with yachting.   The marketing adverts referenced above are never on sailboats,  only large motorboats.    I saw an ad for a Hinckley 50 left on the hard to rot by its owner because he had gone over to powerboats and the consequent poseur status that brings.   Can you imagine leaving such a boat uncovered and rotting on the hard ?    Its because of obscene wealth and lack of historical upbringing inherent to the nouveau.    If you have an advert at hand showing the elderly as above noted,  please post it or an url  so we elderly can look at it and feel left out.    Please and thank you.
Click to expand...
LOL..."mutant speed."  No, I can't imagine abandoning a good boat to rot just because my interests had changed.

Tartan: No Chardonnay but these guys look like factory employees on a shakedown, not customers, and certainly no bikinis:

http://www.tartanyachts.com/models/tartan-4000/

Whatsa matter, Tartan owners don't like the sun?

Catalina:  Ah, here we are. First photo that popped was the older set with wine in their hands!  Hey, young people like to cruise too!

http://www.catalinayachts.com/cruiser-series/

Even the sport series has a conservative looking couple:

http://www.catalinayachts.com/sport-series/22-sport/

At least the 275 has some kids running it:

http://www.catalinayachts.com/sport-series/275-sport/

The marketing now, is much more family friendly, and much less sex appeal.  This isn't a complaint, it's just an observation from comparing past and present ads. Very interesting.

 
C

comcrudesgru8

Member
386
9
 Ajax,  thx for those examples of family based conservative inclusive sailiing.......they represent what I grew up with.     BUT,  the white linen suit chardonnay sipping crowd are exclusive to large motoryacht adverts,   not sailiing.       The closest we get to white is pants during SailPast  with a blue blazer.     I have yet to see a foiler  at SailPast with a blue blazer person on board.   I forget the point of this thread,   but what the hell,   I enjoyed the pics........thx again.

 
K

kinardly

Super Anarchist
2,096
379
San Diego, California
Back in those lusty seventies I got asked to do some outreach to non-corinthian boaters on behalf of the local association of yacht clubs. I brought in a couple of guys from a ski boat club, college aquatic center and so on for an introductory meeting and the first item of business was about fifteen minutes debating when the members were going to switch from gray slacks and blazers to white ducks and blazers! Bye, bye!

Yachting was rife with old fuds in the seventies, too. 

Now us old fuds avert our gaze at those beautifully endowed young women because we know our daughters and grandaughters cruise this web site.  ^_^

 
basketcase

basketcase

Fuck you second amendment
4,258
1,168
a long way from home
Long Reach said:
 Ajax,  thx for those examples of family based conservative inclusive sailiing.......they represent what I grew up with.     BUT,  the white linen suit chardonnay sipping crowd are exclusive to large motoryacht adverts,   not sailiing.       The closest we get to white is pants during SailPast  with a blue blazer.     I have yet to see a foiler  at SailPast with a blue blazer person on board.   I forget the point of this thread,   but what the hell,   I enjoyed the pics........thx again.
Click to expand...
when the hell was the last time you were on the water at sail past?

 
You must log in or register to reply here.


Latest posts





Top