A policy of framing this as Putin's war, rather than Russia's, may be wiser.Regardless of the outcome, Russia is now an international pariah and will no longer be a trusted or respected member of the international community, if they ever were. I will no longer purchase Russian products or associate with Russians who support the war, or stood by and did nothing. I suspect there are millions more who think the same. It will be a long time before Russian athletes are competing in international sport - we have seen our last Russian Grand Prix, for example. More importantly, they will no longer be able to sell energy to Europe in the volume they did in the past, the EU has learned the lesson on dependence on an unreliable supplier.
While Ukraine is taking significant damage now, they can and will rebuild, because the West will help. The damage to Russia's economy and international reputation will take generations to repair, and they will have to do it without help from the West. Unless democracy comes to Russia, their reputation is permanently damaged.
Moreover, there is no solution without Ukraine in NATO going forward. The irony is Russia asking for security guarantees. What good were the security guarantees Russia gave Ukraine?