Worst Sailboat Ad of All Time

Pokey uh da LBC

Anarchist
926
139
Long Beach
The boat isn't the problem. It's the lack of sailing in a well-produced ad that bugs me. Although I don't get the little notch for containing the tiller extension. Or why they would highlight it in the video.

 

#13

Super Anarchist
The worst sailboat ad?  All the ones in which the genoa is way undertrimmed and the main is strapped to the centerline of the boat while all the supposed sailors are smilining...

 

sailor-cfn

Member
248
76
1981 - 27 feet, just enough boat to cruise with a family of 6 for two weeks.

2021 - 27 feet, just enough boat to take 3 people on a 2 hour daysail.

I'm actually more aligned with the latter; unfortunately that means I'm about 25 years away from affording a boat that matches my use case. 

 

Svanen

Super Anarchist
1,045
295
Whitby
It is a pretty bad ad. Butt-ugly boat, mostly motoring in three knots of wind, accompanied by a droning, nails-on-blackboard soundtrack that promotes suicidal ideation. 

P.S. No lifejackets, no helmets, no sunscreen, no DayGlo clothing, no CO2 detector, no EPIRB, no life-raft, no float-plan filed ... and most scandalously of all, no anti-Covid masks, and openly drinking-and-boating!!! Health and Safety brigade would have a field day.  :p

 
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Crash

Super Anarchist
5,276
1,147
SoCal
This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.

 
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Snarley

Super Anarchist
3,324
124
US
Absolutely not.   That is not the worst advertisement of a sailboat ever.  My submission is much worse.   Beat this ! 

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Snarley

Super Anarchist
3,324
124
US
Sailboats can never reach the peaks or incredible valley's that Powerboat purveyors go to make the sale.   The stories and rumors about how far superyacht sales tactics go if only slightly true are in a class all to their own.   However in production and lets say affordable boats there was that Italian boat show with the two naked women making out in a runabout.   (<20 feet long)   Not sure if this is the best or worst attempt to sell boats but it sure is much different than the Annapolis boat show. 

 

Snarley

Super Anarchist
3,324
124
US
This ad is why sailing is dying...

For some reason, we believe that to sell sailing, and new sailboats, we must sell it as a Luxury lifestyle (button down white shirt, really? haven't seen that since I dunno, the 30's?).  Instead of selling it as an "adventure vehicle" like a Jeep Wrangler, or the new Ford Bronco, or as a family recreational vehicle (their sales are off the charts in the pandemic), we are still trying to sell that it's a past time of the young, rich and beautiful, even if most of us aren't.  

Doomed to fail for the sport in general, and this boat in particular.
There is definitely some truth here.   With all the recent Tech money and those who invested in Tech looking for ideas where to put that money, a boat with some Translat 22 features that is marketed as you indicate sounds like a winner to me.   A 30ish foot boat that can take you places but get  you home in the worst conditions.   Something that is similar to a 4 Runner, Hillex ?or Jeep.    Preach on !  

 


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