That was the reference, yes. Dairy Queen is having another run at the concept.Is that a reference to the burger thing?
If not, by way of explanation, one of the burger chains decided to out-do the 1/4 Pounder by offering a 1/3 pound burger.
It was a flop and upon investigation they found their customers thought a 1/4 Pounder was bigger than a 1/3 pounder.
More and more I despair for America.